Senior Brand Marketing Lead, Masterbrand (Hybrid)

Sephora

Toronto

Hybrid

CAD 116,000 - 141,000

Full time

7 days ago

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Benefits offered by this job

Hybrid work schedule

Health benefits

Employee discounts (30%)

Well-Being program

Training & development

Job summary

Sephora Canada seeks a Senior Manager, Integrated Marketing to drive brand equity and client engagement through insight-driven campaigns. You will lead category, gifting, and promotional programs, guiding a high-performing marketing team across omnichannel channels.

Reporting to the Director of Integrated Marketing, you’ll translate strategic plans into actionable briefs, partner with North America teams and external agencies, and manage budgets while measuring campaign effectiveness to maximize

Qualifications

Proven ability to lead integrated Masterbrand campaigns from inception to execution.
Strong understanding of retail landscape and omni-channel marketing.
Experience translating brand strategy into actionable briefs and campaigns.

Responsibilities

Lead planning and execution of integrated Masterbrand campaigns across channels.
Translate brand strategy into marketing plans and briefs for awareness and equity.
Partner with North America teams and external agencies to improve effectiveness.
Develop and manage budgets with contingencies and efficiencies.
Establish measurement approaches to evaluate and optimize campaigns.