Scale Activations & Shopper Marketing Manager

Mondelēz International; Toronto; On-site; CAD 65,000 - 81,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Life and disability insurance

Retirement savings plans

Paid leave

Education programs

Vacation entitlements

Job summary

Mondelēz International Canada is seeking an Associate Manager, Scale Activations & Shopper Marketing to join the Marketing Team. You will drive shopper activation programs and lead cross-functional collaboration to grow brand performance and in-store traffic.

The role focuses on developing omni‑channel strategies, managing budgets, and partnering with sales, brand, and design teams to deliver ROI-focused campaigns. Strong communication and project management are essential.

Qualifications

• Bachelor’s degree in Business with marketing/commerce focus or related field.
• Minimum 3 years of experience in marketing (shopper marketing in CPG preferred).
• Strong project management, analytical and communication skills.

Responsibilities

• Lead SMG initiatives across CBT groups and collaborate with Customers’ marketing teams.
• Own the SMG portfolio for banners across Loblaws and Sobeys groups.
• Manage multi-million dollar budget and balance spending across SMG, Trade and Brand.
• Develop and execute annual plans leveraging insights, strategy and ROI analysis.
• Brief agencies and manage creative assets through approvals and design processes.
• Collaborate with Brand Marketing to align messaging with activations.

Skills

Marketing in FMCG

Brand understanding

Autonomous collaboration

Analytical skills

Storytelling

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Business (Marketing/Commerce)

Tools

Nielsen data platform

Job description

Mondelēz International Canada is seeking an Associate Manager, Scale Activations & Shopper Marketing to join the Marketing Team. You will drive shopper activation programs and lead cross-functional collaboration to grow brand performance and in-store traffic.

The role focuses on developing omni‑channel strategies, managing budgets, and partnering with sales, brand, and design teams to deliver ROI-focused campaigns. Strong communication and project management are essential.