Senior Category & Shopper Insights Lead

Church & Dwight Co., Inc.; Mississauga; Hybride; CAD 102 000 - 140 000; Plein temps

Avantages offerts par ce poste

Health and dental coverage

Hybrid work arrangement

Annual bonus opportunity

Education assistance and tuition reimb

Pension plan

Learning and development opportunities

ERGs

Résumé du poste

Church & Dwight Canada is seeking a Category & Shopper Insights Manager to translate shopper, consumer and retailer data into strategic recommendations. You will partner with Brand Marketing, Sales and Retail customers to shape assortment, placement and merchandising decisions across key brands.

A hybrid work setup and a strong compensation package are offered. Ideal candidates have 5+ years in CPG, 2+ years in Category Management, and expertise in NielsenIQ and retailer data platforms.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or related field.
• 5+ years of experience within the Consumer-Packaged Goods (CPG) industry.
• 2+ years of Category Management experience.
• Advanced analytical and data interpretation capabilities.
• Experience with NielsenIQ data and category management principles.
• Strong understanding of shopper insights and consumer behavior.
• Experience utilizing retailer data platforms such as Scintilla, LDIA, IRI, or similar tools.
• Preferred experience with planogram/space management software (JDA).
• Experience presenting category and business recommendations to major retail customers.

Responsabilités

• Leverage shopper, consumer, and customer insights to shape strategies and growth opportunities.
• Lead assortment, shelving, and planogram recommendations to drive category growth.
• Transform data into actionable insights for internal teams and partners.
• Collaborate with Brand Marketing, Customer Strategic Planning, and Sales Teams.
• Support Joint Business Plans and monthly business updates with retailers.

Connaissances

Strategic Thinking

Data Analysis

Category Management

Presentation Skills

Influencing

Customer Focus

Cross-functional Collaboration

Decision Making

Formation

Bachelor's degree in Business, Marketing, Analytics, or related field

Outils

NielsenIQ

Scintilla

LDIA

IRI

JDA (planogram software)

Description du poste

Church & Dwight Canada is seeking a Category & Shopper Insights Manager to translate shopper, consumer and retailer data into strategic recommendations. You will partner with Brand Marketing, Sales and Retail customers to shape assortment, placement and merchandising decisions across key brands.

A hybrid work setup and a strong compensation package are offered. Ideal candidates have 5+ years in CPG, 2+ years in Category Management, and expertise in NielsenIQ and retailer data platforms.