Associate Shopper Marketing Manager

Mondelez International; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Mondelez International Canada is seeking an Associate Manager, Scale Activations & Shopper Marketing to join our Marketing Team. The role focuses on driving in-store and online traffic, increasing basket size, and developing best-in-class activation programs with cross-functional partners.

With a customer-centric mindset, you will manage multi-million dollar budgets, coordinate with Sales, Brand, and Finance, and lead end-to-end creative and activation initiatives from brief to approval,

Qualifications

• Experience delivering scalable brand activations in FMCG.
• Ability to lead cross-functional teams and manage agency partners.
• Strong analytical skills and ROI mindset.
• Excellent communication and storytelling for internal/external stakeholders.
• Proven project management from brief to execution with a bias for action.

Responsibilities

• Collaborate with Key Account Managers and lead SMG initiatives across CBT groups.
• Own and lead the SMG portfolio for banners across two CBTs (Loblaws and Sobeys).
• Manage a multi-million dollar budget coordinating with Finance, Brand and Sales.
• Develop and execute annual plans leveraging insights, strategy and ROI analysis.
• Work with Design Team on omni activation assets and obtain necessary design approvals.
• Coordinate with Brand Marketing to align messaging with shopper activations.
• Brief agencies and vendors to drive large-scale programs and promotions.
• Utilize Nielsen data to evaluate program success and identify areas for improvement.
• Juggle multiple projects and deadlines with independence.

Skills

Brand strategy

Cross-functional

FMCG marketing

Budget management

Analytical

Project management

Presentation

Tools

Nielsen data platform

Job description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities.

How you will contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset-a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

More about this role

Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride.

Position Summary:

Mondelēz International (Canada) is looking for an Associate Manager, Scale Activations & Shopper Marketing to join our Marketing Team! The retail landscape is constantly evolving. As such, Retailers (Customers) are seeking innovative strategies and initiatives to boost their in-store & online traffic and increase basket size. Our Scale Activations & Shopper Marketing plays a pivotal role in driving conversion for our brands, by bringing forward best-in-class programs and providing growth solutions for our customers.

With a Customer and Shopper centric mindset, the Associate Scale Activations & Shopper Marketing Manager will support the team in working collaboratively with internal cross-functional colleagues and external agencies to help bring programs to fruition across the business and our respective Customer (Sales) Teams. They will contribute by supporting with post analyses of scale activations and shopper programs and own the management of creative service requests that come through, working closely with our Design Team. This includes the end-to-end process oversight, briefing, management and obtaining necessary approvals (no design experience req.).

The successful candidate is a motivated and organized individual who has a passion for driving joint value for our business, Customers and Shoppers (end users). If you are enthusiastic, embody a growth mindset, have a desire to drive your development, have strong communication, prioritization and collaboration skills, we would love to hear from you.

We are open to recruiting candidates in Quebec and Ontario.

In this role, you will:

• Work closely with the Key Account Managers and lead the SMG initiatives across specific CBT groups, including being customer facing, contributing to the JBP planning process, and collaborating and building relationships directly with Customers' marketing teams
• Own and lead the SMG portfolio for specific banners across 2 CBT's - Loblaws (Shoppers, Fortino's and Wholesale) and Sobeys (FreshCo, IGA, Longo's and Wholesale)
• Manage a multi-million dollar budget co-ordinating with Finance, Brand and Key Account Managers to balance spending across SMG, Trade and Brand
• Develop and execute annual plans for respective CBTs leveraging insights, strategy, and ROI analysis
• Work with the Design Team to develop Customer-specific omni activation design tactics, flyers, tribute ads, (among others), managing the process from start-to-end (crafting briefs when required) and obtaining all necessary design review approvals (Legal, Translation (if required), Regulatory etc.) to ensure the creative aligns with Brand standards and meets the usability requirements
• Collaborate with Brand Marketing teams to ensure alignment between brand messaging and shopper activations
• Brief agency partners and vendors to drive both large-scale programs and vendor specific initiatives to lead the execution of creative assets, promotions and activations
• Utilize the Nielsen data platform to evaluate program success and identify areas for improvement
• Successfully juggle multiple projects and deadlines; while working indep