Senior Shopper Marketing Lead – Retail Activation

Beiersdorf Group; Saint-Laurent-de-l'Île-d'Orléans; Sur place; CAD 90 000 - 130 000; Plein temps

Résumé du poste

Beiersdorf Canada is seeking a senior shopper marketing leader to build and drive programs that optimize the shopper journey and maximize retailer impact across in-store and online touchpoints. You will own budgets, collaborate with Marketing, Commercial Strategy and Supply Chain, and lead cross-functional teams to deliver integrated shopper experiences.

The role requires 8+ years in shopper marketing or related fields, strong analytical and financial acumen, and proficiency with MS Office and

Qualifications

• 8+ years of experience in Shopper Marketing, Commercial Strategy, Sales or Marketing at a Consumer Products Company.
• Deep understanding of the shopper journey and CPG retail environment.
• Strong business and financial acumen with analytical skills.
• Excellent planning and project management.
• Ability to build cross-functional partnerships across Supply Chain, Finance, Marketing, Sales and Leadership.
• Proficient in MS Office and SAP.

Responsabilités

• Lead shopper marketing plans to enhance the shopper journey and improve in-store/online visibility across touchpoints.
• Develop and execute annual shopper programs that drive conversion at POS through tactical placements, demos, coupons, contests and in-store media.
• Collaborate with Marketing and Commercial Strategy to translate brand priorities into actionable S&CM initiatives.
• Define the activation framework, guidelines, calendar and timelines for all activities.
• Drive a 360-degree S&CM support approach for core business and launches to maximize retailer exposure.
• Own retailer ASP and S&CM program budgets (including VAS) forecasting, invoicing, and reporting to Finance; supervise costs.
• Co-Develop National programs with Commercial Strategy and Marketing, representing Sales to maximize retailer impact.
• Establish and lead an annual post-mortem process to evaluate S&CM program performance and ROI, using data to optimize future programs.
• Identify emerging trends, shopper activation capabilities and new technologies to test and learn from.
• Collaborate with CBMs and Commercial Strategy for Risks and Opportunities continually.
• Coordinate with procurement to reduce costs for displays and on-packs; tendering where applicable.
• Manage relationships with agency partners (Neptune, Walmart Connect, Advanced, etc).
• Champion NA synergies whenever feasible.

Connaissances

Shopper Marketing

Budget management

Cross-functional leadership

Formation

BS/BA Business Administration

Outils

MS Office

SAP

Description du poste

Beiersdorf Canada is seeking a senior shopper marketing leader to build and drive programs that optimize the shopper journey and maximize retailer impact across in-store and online touchpoints. You will own budgets, collaborate with Marketing, Commercial Strategy and Supply Chain, and lead cross-functional teams to deliver integrated shopper experiences.

The role requires 8+ years in shopper marketing or related fields, strong analytical and financial acumen, and proficiency with MS Office and