Associate Shopper Marketing Manager

Mondelez International; Quebec; Remote; CAD 70,000 - 100,000; Full time

Job summary

Mondelez International (Canada) is seeking an Associate Manager, Scale Activations & Shopper Marketing to join our Marketing Team. The role centers on driving in-store and online traffic and increasing basket size through scale activations and shopper marketing programs.

You will work with cross-functional teams to bring programs to fruition and support post analyses. With a customer- and shopper-centric mindset, you will contribute to integrated marketing plans, collaborate with internal teams

Qualifications

• Experience delivering results in marketing.
• FMCG marketing experience preferred.
• Deep understanding of consumer insights.
• Ability to present convincing stories to stakeholders.
• Strong project management from design to completion.

Responsibilities

• Execute brand strategy for designated brands.
• Develop product and packaging initiatives.
• Plan and execute integrated marketing communications and media plans.
• Provide input on marketing plans to hit revenue and profit targets.
• Support post activation analyses and manage creative requests with Design Team.

Skills

Delivering results

Marketing in FMCG

Brand strategy

Stakeholder influence

Analytical thinking

Storytelling

Project management

Job description

Toronto, Canada

Quebec Canada (Remote)

Full time

R-179969

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How you will contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results

• Marketing preferably in the fast-moving consumer goods sector

• Our brands and business with a clear understanding of our consumers

• Delivering results autonomously and influencing stakeholders

• Analytical skills and a creative mindset—a balance of commercial and strategic acumen

• Presenting a story in an inspiring and convincing manner

• Project management from design to completion with an action orientation

More about this role

Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It with Pride.

Position Summary:

Mondelēz International (Canada) is looking for an Associate Manager, Scale Activations & Shopper Marketing to join our Marketing Team!

The retail landscape is constantly evolving. As such, Retailers (Customers) are seeking innovative strategies and initiatives to boost their in-store & online traffic and increase basket size. Our Scale Activations & Shopper Marketing plays a pivotal role in driving conversion for our brands, by bringing forward best-in-class programs and providing growth solutions for our customers.

With a Customer and Shopper centric mindset, the Associate Scale Activations & Shopper Marketing Manager will support the team in working collaboratively with internal cross-functional colleagues and external agencies to help bring programs to fruition across the business and our respective Customer (Sales) Teams. They will contribute by supporting with post analyses of scale activations and shopper programs and own the management of creative service requests that come through, working closely with our Design Team. This includes the end-to-end process oversight, briefing, management and obtaining necessary approvals (no design experience req.).

The successful candidate is a motivated and organized individual who has a