Senior Programmatic Strategy Lead — Remote (Canada)

Directive; Alberta; Remote; CAD 100,000 - 130,000; Full time

Benefits offered by this job

Bonus eligibility

Medical, dental, vision, disability, &

Job summary

Directive Consulting, a leading B2B performance marketing agency, seeks an Associate Director, Programmatic Strategy & Activation to own expanding our Programmatic services and drive the department's strategic vision.

You will lead development of programmatic strategies, collaborate with cross-functional teams, define KPIs, manage partners, and contribute as a thought leader to advance department and client growth. This remote-first role offers global opportunities.

Qualifications

• 7+ years in programmatic roles at publishers, agencies or ad tech.
• 2+ years people management experience.
• Experience driving programmatic growth for B2B/SaaS with budgets > $50k/month.
• Understanding how programmatic and other channels work together to surpass client KPIs.
• Proven track record in programmatic media planning and measurement.
• Hands-on experience building campaigns in DSPs (TTD, Nexxen, DV360).
• ABM experience
• Strong communication and leadership skills.

Responsibilities

• Develop and implement comprehensive programmatic strategies: Spearhead creation and execution of programmatic strategies to enhance digital advertising capabilities.
• Collaborate cross-functionally with teams to align programmatic initiatives with business objectives.
• Define KPIs and regularly analyze campaign performance; provide insights for optimization and client growth.
• Manage relationships with programmatic partners, vendors and platforms to access cutting-edge solutions.
• Act as a thought leader, sharing industry knowledge to inform decision-making and strategy development.

Skills

Programmatic strategy

People management

B2B SaaS growth

Cross-channel planning

Programmatic measurement

DSPs

ABM experience

Client communication

Tools

The Trade Desk (TTD)

Nexxen

DV360

Job description

Directive Consulting, a leading B2B performance marketing agency, seeks an Associate Director, Programmatic Strategy & Activation to own expanding our Programmatic services and drive the department's strategic vision.

You will lead development of programmatic strategies, collaborate with cross-functional teams, define KPIs, manage partners, and contribute as a thought leader to advance department and client growth. This remote-first role offers global opportunities.