Programmatic Strategy Lead - Remote Canada

Directive; Canada; A distancia; CAD 100.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual bonus eligibility

Remote-first with global opportunities

Medical, dental, vision plans

Employer-paid plan for you and 50% for

Descripción de la vacante

Directive Consulting is a leading B2B performance marketing agency. The Associate Director, Programmatic Strategy & Activation will own the expansion of our Programmatic service offerings and drive the department's strategic vision.

You will develop programmatic strategies, collaborate cross-functionally, analyze KPIs, manage partners, and contribute thought leadership while delivering measurable growth for B2B and SaaS clients.

Formación

• 7+ years in programmatic roles at publishers, ad agencies, or ad tech
• 2+ years of people management experience
• Experience driving programmatic growth for B2B/SaaS with budgets over $50k/month
• Understanding of how programmatic works with paid and organic channels
• Proven track record in programmatic media planning and measurement

Responsabilidades

• Develop and implement programmatic strategies to expand services
• Collaborate with cross-functional teams to align initiatives with business goals
• Define and analyze KPIs; provide insights for optimization and client growth
• Manage relationships with programmatic partners, vendors, and platforms
• Serve as a thought leader and contribute to strategy and learning and development

Conocimientos

Programmatic leadership

Team management

B2B/SaaS marketing

DSP campaigns

ABM experience

Cross-functional collaboration

Data analysis

Client relationship management

Herramientas

TTD

DV360

Nexxen

Descripción del empleo

Directive Consulting is a leading B2B performance marketing agency. The Associate Director, Programmatic Strategy & Activation will own the expansion of our Programmatic service offerings and drive the department's strategic vision.

You will develop programmatic strategies, collaborate cross-functionally, analyze KPIs, manage partners, and contribute thought leadership while delivering measurable growth for B2B and SaaS clients.