Programmatic Strategy & Activation Lead

Directive; Ottawa; Remote; CAD 100,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability & life insurance

100% employer-paid plan for you

50% employer contribution for dependec

Unlimited PTO

Your Birthday Off

End of Year Recharge (Dec 24–Jan 1)

Parental Leave

Job summary

Directive Consulting is a leading B2B performance marketing agency focused on driving real revenue through programmatic activation and expansion of our services. The Associate Director, Programmatic Strategy & Activation, will own the growth of our programmatic offerings, guide strategic vision, and collaborate with cross‑functional teams to deliver KPI‑driven campaigns for SaaS and other B2B clients.

With 7+ years in programmatic roles and a track record of managing teams, you’ll lead client

Qualifications

• 7+ years in programmatic roles (publishers/agencies/ad tech)
• 2+ years of people management
• Experience driving programmatic growth for B2B/SaaS with budgets > $50k/mo
• Ability to align programmatic with other channels to exceed KPIs

Responsibilities

• Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities.
• Collaborate with cross-functional teams to align initiatives with business objectives.
• Define KPIs and regularly analyze campaign performance with actionable insights.
• Manage relationships with programmatic partners, vendors, and platforms.
• Act as a thought leader to inform decision-making and strategy development.

Skills

Programmatic strategy

Cross-functional collaboration

KPI analysis

Vendor relationships

Thought leadership

People management

B2B/SaaS growth

DSP campaign management

ABM experience

New business pitches

Client-facing communication

Analytical mindset

Education

Bachelor's degree in Marketing or related field

Tools

The Trade Desk (TTD)

Nexxen

DV360

Job description

Directive Consulting is a leading B2B performance marketing agency focused on driving real revenue through programmatic activation and expansion of our services. The Associate Director, Programmatic Strategy & Activation, will own the growth of our programmatic offerings, guide strategic vision, and collaborate with cross‑functional teams to deliver KPI‑driven campaigns for SaaS and other B2B clients.

With 7+ years in programmatic roles and a track record of managing teams, you’ll lead client