Senior Programmatic Strategy Lead (Remote)

Directive; Calgary; Remote; CAD 100,000 - 130,000; Full time

Job summary

Directive Consulting is seeking an Associate Director, Programmatic Strategy & Activation to own the expansion of our Programmatic offerings and drive the department’s strategic vision. You will lead the development and execution of programmatic strategies, collaborate with cross-functional teams, and define KPIs to optimize performance for B2B and SaaS clients.

You will manage partner relationships, provide thought leadership, and guide programmatic growth across campaigns, leveraging DSP

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
• Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success
• Recent, hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD, Nexxen and DV360
• ABM experience
• Experience supporting Programmatic new business pitches, including audits and presentations
• Ability to provide clear POVs and Programmatic subject matter expertise to support in advancing the department and L&D
• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Responsibilities

• Develop and implement comprehensive programmatic strategies: Spearhead the creation and execution of impactful programmatic strategies to enhance the organization’s digital advertising capabilities.
• Collaborate cross-functionally: Work closely with cross-functional teams to align programmatic initiatives with overall business objectives, ensuring a cohesive approach to marketing efforts.
• Establish and analyze key performance indicators (KPIs): Define KPIs and regularly analyze campaign performance, providing valuable insights and recommendations for continuous optimization and client growth.
• Manage relationships with key partners and vendors: Cultivate and manage relationships with programmatic partners, vendors and platforms to foster collaboration and ensure access to cutting-edge solutions.
• Thought Leadership: Act as a thought leader within the organization, sharing industry knowledge and insights to inform decision-making and strategy development.

Skills

Programmatic strategy

People management

Cross-functional collaboration

KPI analysis

Thought leadership

Programmatic growth

Client-facing

ABM experience

Tools

DV360

TTD

Nexxen

Job description

Directive Consulting is seeking an Associate Director, Programmatic Strategy & Activation to own the expansion of our Programmatic offerings and drive the department’s strategic vision. You will lead the development and execution of programmatic strategies, collaborate with cross-functional teams, and define KPIs to optimize performance for B2B and SaaS clients.

You will manage partner relationships, provide thought leadership, and guide programmatic growth across campaigns, leveraging DSP