Senior Performance Marketing Lead — Remote + Equity

Placements24; Kimberley; Hybrid; CAD 1,148,000 - 1,232,000; Full time

Benefits offered by this job

Remote work

Career growth

Stock options

Health insurance

PTO and holidays

Home office allowance

Job summary

Placements24 is seeking an experienced Senior Performance Marketing Specialist to join a fully remote team. You will develop and optimize paid campaigns across channels to drive customer acquisition, revenue, and ROI, leveraging data analytics and A/B testing.

The role requires 5–7 years in performance marketing, expertise with major ad platforms, and strong analytical skills. You'll collaborate with a global team and contribute to growth from your home office.

Qualifications

• 5+ years in performance marketing or paid media.
• Experience managing large-scale campaigns across multiple channels.

Responsibilities

• Develop data-driven performance marketing strategies across channels.
• Manage paid campaigns with large budgets to hit KPIs (CPA, ROAS, LTV).
• Analyze campaign performance and identify optimization opportunities.
• Run A/B tests on creatives, landing pages, targeting and bidding.
• Collaborate with creative and analytics teams on assets and insights.
• Provide regular performance reporting to stakeholders.
• Mentor junior team members in performance marketing.

Skills

Paid media

Performance marketing

Google Analytics

A/B testing

Campaign optimization

Remote work

Education

Bachelor's degree in Marketing

Economics or Statistics

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Tag Manager

Programmatic platforms

Job description

Placements24 is seeking an experienced Senior Performance Marketing Specialist to join a fully remote team. You will develop and optimize paid campaigns across channels to drive customer acquisition, revenue, and ROI, leveraging data analytics and A/B testing.

The role requires 5–7 years in performance marketing, expertise with major ad platforms, and strong analytical skills. You'll collaborate with a global team and contribute to growth from your home office.