Founding Senior Performance Creative Strategist (Remote)

Clever Digital Marketing; Vaughan; Hybrid; CAD 170,000 - 255,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonuses

Flexible remote work (Vaughan, ON)

Group Benefits

MacBook provided

Home office budget

Work abroad policy

Growth of a high-performing team

Ownership and accountability culture

Job summary

Clever Digital Marketing is seeking a Senior Performance Creative Strategist to elevate the creative strategy function across Paid Social and Paid Search. You’ll own ideation, research, and the systematization of best practices, mentoring the team to scale winning creative across accounts.

The role emphasizes data-driven briefs, user insight, and rapid testing, with a focus on durable performance through compelling creative and strategic leadership. A flexible remote/hybrid setup is available.

Qualifications

• 5+ years in performance-focused creative strategy.
• Deep understanding of Meta advertising and direct-response creative.
• Strong direct-response copywriting and short-form storytelling.
• Track record of developing concepts from customer research and performance data.
• Fluency with creative metrics (Hook Rate, Hold Rate, CTR, CPL).
• Experience across multiple brands, accounts, or verticals.
• Structured testing approach with hypotheses and iteration.
• Ability to build systems, processes, frameworks, or knowledge bases.
• Advanced experience using AI for research, analysis, ideation, or workflows.
• Ability to explain both test ideas and underlying opportunities.
• Strong communication, prioritization, and collaboration skills.

Responsibilities

• Lead generation of new creative concepts across video and static formats.
• Run customer, competitor, and market research to uncover unaddressed motivations.
• Translate performance data into strategy and actionable briefs.
• Build creative-strategy frameworks, briefs standards, and learning repositories.
• Coach team members to elevate overall creative thinking and collaboration.
• Develop AI-powered workflows to accelerate research and production.

Skills

Creative strategy

Meta ads

Direct-response copy

AI workflows

Cross-functional

Tools

Motion

Looker Studio

Asana

Slack

Claude

Job description

Clever Digital Marketing is seeking a Senior Performance Creative Strategist to elevate the creative strategy function across Paid Social and Paid Search. You’ll own ideation, research, and the systematization of best practices, mentoring the team to scale winning creative across accounts.

The role emphasizes data-driven briefs, user insight, and rapid testing, with a focus on durable performance through compelling creative and strategic leadership. A flexible remote/hybrid setup is available.