Senior Performance Marketing Lead - Remote (B2B)

Blacksmith Agency LLC; Quebec; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients. You will lead targeting, budget decisions, and the narrative behind campaign performance on calls with clients.

With 3+ years in Google Ads and Meta, you will drive ROAS and CPA improvements across multiple accounts, while managing campaigns for US, Canada, and other regions in a fully remote capacity.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budget allocation, bidding, targeting and creative testing.
• Set up conversion tracking using GA4, Tag Manager and platform pixels.
• Lead 90 day and quarterly roadmaps for each client and explain numbers on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Paid media strategy

Client communication

Campaign optimization

Budget management

Tools

Google Ads

Meta (Facebook)

LinkedIn Ads

Microsoft Advertising

GA4

Tag Manager

Job description

Blacksmith Agency LLC is seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients. You will lead targeting, budget decisions, and the narrative behind campaign performance on calls with clients.

With 3+ years in Google Ads and Meta, you will drive ROAS and CPA improvements across multiple accounts, while managing campaigns for US, Canada, and other regions in a fully remote capacity.