Remote Performance Marketing Strategist – ROI Driven

Clever Digital Marketing; Vaughan; Hybrid; CAD 65,000 - 75,000; Full time

Benefits offered by this job

Fully remote work environment

Vaughan office option

15 days PTO annually

Comprehensive benefits

MacBook provided

Home office budget

Job summary

Clever Digital Marketing is seeking a Performance Marketing Specialist to own the marketing success on client accounts. You will launch and optimize campaigns across Facebook and Instagram, collaborating with the Client Services team to hit targets and grow revenue.

The role involves managing sizable ad budgets, crafting copy, and partnering with Creative and CSM teams to improve performance. Remote work is supported with a Vaughan office option.

Qualifications

• Minimum 2 years of experience managing performance Facebook campaigns for lead generation or e-commerce.
• Minimum 1 year of experience in direct response marketing.
• Advanced knowledge and practical experience with Facebook and Instagram ad platforms.

Responsibilities

• Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for mid and high-tier clients, ensuring that all campaigns meet or exceed their KPIs.
• Continuously optimize ad performance with CDM best practices and through innovative campaign strategies, audience segmentation, and creative iteration to maximize ROI.
• Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Use data-driven strategies to enhance campaign effectiveness.
• Work closely with the Performance Marketing Manager and Senior Specialist to identify tactics to improve struggling accounts.
• Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones.
• Use data-driven insights to make informed decisions on budget allocation and targeting strategies.
• Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance.
• Manage a Meta/TikTok ad budget ranging between $150,000 and $300,000 per month of performance spend.
• Scripting for ad copy, creatives, and different messaging in your advertorials.
• Collaborate with our Creative team to improve video ad campaigns.
• Collaborate with the CSM team to identify and resolve high-level issues.

Skills

Facebook Ads

Instagram Ads

Performance marketing

Analytical thinking

Budget management

Communication skills

Direct response

Tools

Facebook Ads Manager

Instagram Ads Manager

TikTok Ads

Job description

Clever Digital Marketing is seeking a Performance Marketing Specialist to own the marketing success on client accounts. You will launch and optimize campaigns across Facebook and Instagram, collaborating with the Client Services team to hit targets and grow revenue.

The role involves managing sizable ad budgets, crafting copy, and partnering with Creative and CSM teams to improve performance. Remote work is supported with a Vaughan office option.