Remote Paid Media Lead — B2B Performance Marketing

Blacksmith Agency LLC; Kitchener; Remote; CAD 80,000 - 120,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, drive ROAS improvements, and own the 90 day and quarterly roadmaps for each client, while maintaining strong relationships with clients across North

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA or pipeline improvements.
• Agency experience handling multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and testing.
• Conversion tracking with GA4, Tag Manager and pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

Client communications

Tools

GA4

Tag Manager

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, drive ROAS improvements, and own the 90 day and quarterly roadmaps for each client, while maintaining strong relationships with clients across North