Remote Digital Advertising Lead - B2B Growth & ROAS

Blacksmith Agency LLC; Winnipeg; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency recruiting a Digital Advertising Manager to own paid media for a book of B2B and growing-brand clients. You will be the strategic voice, directing targeting, budget calls, the roadmap and client narrative.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget decisions, testing, and attribution, and present the 90-day plan and results to clients. Remote role across Canada, South Africa or USA.

Qualifications

• 3+ years hands-on in Google Ads and Meta, with campaigns built and optimized.
• Proven ability to move ROAS, CPA or pipeline numbers.
• Experience juggling multiple clients in an agency setting.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for assigned clients.
• Manage budget allocation, bidding, targeting and creative testing; know when to stop a campaign.
• Implement and trust conversion tracking: GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and long-term relationship building.

Skills

Client management

Budget management

English communication

Tools

Google Ads

Meta Ads

GA4

Tag Manager

Job description

Blacksmith Agency is an AI-first digital agency recruiting a Digital Advertising Manager to own paid media for a book of B2B and growing-brand clients. You will be the strategic voice, directing targeting, budget calls, the roadmap and client narrative.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget decisions, testing, and attribution, and present the 90-day plan and results to clients. Remote role across Canada, South Africa or USA.