Performance Marketing Specialist (Remote, Calgary)

Blacksmith Agency LLC; Calgary; Remote; CAD 65,000 - 90,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients. You will set strategy, manage budgets, and guide client conversations. This is a remote role across Canada, South Africa or USA.

We rely on GA4, Pixels, and robust reporting to tell the story behind the numbers and drive ROAS. If you have 3+ years in Google and Meta and agency experience, join us to shape campaigns and futures.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of ROAS/CPA improvements.
• Experience managing multiple clients in an agency.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for B2B and growing brands across Google, Meta, LinkedIn, and Microsoft Ads.
• Plan budget, bids, targeting, testing, and decide when to pause campaigns.
• Ensure accurate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps and explain results on calls.
• Drive account growth through retention, upsell, and long-term client relations.

Skills

Google Ads

Meta ads

Budget management

ROAS optimization

Agency experience

Tools

GA4

Tag Manager

Pixels

Microsoft Ads

LinkedIn Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.