Senior Paid Social Manager

The Shelf Influencer Marketing Agency; Canada; On-site; CAD 80,000 - 110,000; Full time

Job summary

The Shelf Influencer Marketing Agency is seeking a Senior Paid Media Manager to lead paid social strategy and campaign execution across platforms including Meta and TikTok. The ideal candidate will have 3–5+ years of hands-on experience in the field, demonstrating strong analytical skills and the ability to operate independently.

This role demands detail-oriented execution, proactive problem-solving, and clear communication skills to deliver compelling performance narratives. Join a remote-first team dedicated to driving measurable results.

Qualifications

• 3–5+ years of hands-on paid social experience, senior enough to operate with full independence.
• Detail-oriented with a track record of error-free execution across complex account structures and larger budgets.
• Strong analytical instincts and experience with measurement & attribution frameworks.

Responsibilities

• Lead paid social strategy and campaign execution across multiple platforms.
• Collaborate cross-functionally with creative, analytics, and internal leads.
• Write clear performance recaps and updates that translate data into business-relevant narratives.

Skills

Paid social strategy

Meta platform fluency

TikTok platform fluency

YouTube platform knowledge

Pinterest platform knowledge

Analytical skills

Attention to detail

Proactive problem-solving

Job description

About The Shelf

The Shelf is a full-service influencer marketing agency built on data, creativity, and results. We partner with mid-market and enterprise brands to design and execute influencer programs that drive real business outcomes – from awareness and content production to conversion and long-term brand equity. What sets us apart is how we work: our proprietary platform gives us deeper visibility into influencer performance, audience quality, and campaign analytics than any spreadsheet or gut‑feel approach ever could. We don't just book influencers – we build programs with intention, backed by strategy and measured with rigor. We're a remote-first team of strategists, creatives, operators, and data thinkers who move fast, think big, and care deeply about doing great work. If you're looking for a place where your ideas actually shape the product and the culture, this is it.

About The Role

Senior Paid Media Manager – Strategy & Execution

1. Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
2. Own campaign builds, launches, QA, ongoing optimization, and budget pacing – start to finish.
3. Implement data‑driven optimizations across creative, audiences, structure, and bidding with clear documentation of rationale.
4. Serve as a primary client contact – run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations.
5. Write clear, compelling performance recaps and updates that translate data into business‑relevant narratives.
6. Collaborate cross‑functionally with creative, analytics, and internal leads to deliver integrated growth programs.

What We're Looking For

• 3–5+ years of hands‑on paid social experience, senior enough to operate with full independence.
• Expert‑level Meta and TikTok platform fluency; YouTube and Pinterest a plus.
• Strong analytical instincts — you read performance, form a hypothesis, take action, and document what you learned.
• Detail‑oriented with a track record of error‑free execution across complex account structures and larger budgets.
• Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems.
• Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e‑commerce) a plus.

Qualifications

• Accounts are running cleanly – launched on time, structured correctly, budgets pacing accurately.
• Optimizations are consistent, thoughtful, and documented – the team can follow your logic.
• Clients feel informed and confident – you're proactively sharing updates, not just responding to requests.
• Performance recaps are clear and strategic, not just metrics exports.
• You're flagging strategic opportunities and risks without being asked.