Senior Associate, Paid Social

WPP Media; Toronto; On-site; CAD 45,000 - 55,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Paid time off

Job summary

WPP Media in Canada is seeking a Senior Associate, Paid Social to lead day-to-day paid social campaign activities across Meta, TikTok, LinkedIn, Pinterest and Snapchat, including setup, targeting, pacing, optimization and reporting.

You will collaborate with Social Strategy, Creative, Ad Operations and Analytics teams, mentor junior Coordinators, document workflows, and ensure campaigns meet client goals with accurate tracking and clear performance insights.

Qualifications

• 1–2 years of paid social campaign experience in an ad agency or digital media
• Proficient in Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager and Pinterest Ads Manager
• Strong understanding of paid social KPIs, attribution, audiences, and pixel implementation

Responsibilities

• Lead campaign setup, audience segmentation, pacing, budget shifts and real-time optimization across major platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat)
• Audit creative assets, copy, UTM structures and pixels prior to launch to ensure accurate tracking
• Input, sync and maintain campaign data in Salesforce, Radia and Datorama; ensure monthly updates
• Monitor live campaign delivery, update pacing trackers and ensure budget delivery against client goals
• Compile performance data and insights for weekly reports, post-campaign wrap-ups and QBRs
• Collaborate with internal media planners, social strategists, platform reps and client service teams
• Mentor Paid Social Coordinators and help document standardized workflows

Skills

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Pinterest Ads Manager

Education

Post-secondary education in Media/Marketing/Advertising

Tools

Salesforce

Radia

Datorama

Smartly.io

Sprinklr

Skai/Kenshoo

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As the Senior Associate, Paid Social, you will be responsible for supporting and leading the day‑to‑day paid social campaign activities for assigned agency teams and clients. Working across major social platforms—including Meta Ads Manager (Facebook/Instagram), TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and Snapchat—you will play a key role in campaign strategy execution, setup, audience targeting, pacing, ongoing optimization, and performance reporting.

You are a proactive, detail‑oriented team player who collaborates closely with Social Strategy, Creative, Ad Operations, and Analytics teams to ensure flawless execution. As a Senior Associate, you bring a strong sense of ownership and accountability, a deep understanding of social platform nuances, and a passion for mentoring junior team members (Paid Social Coordinators).

Key Responsibilities:

• Campaign Execution & Social Platform Management:Lead and assist with campaign setup, audience segmentation, pacing, budget shifts, and real‑time optimizations across key paid social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat).
• Tracking & QA:Audit creative assets, copy, UTM parameter structures, and platform pixels/events prior to launch to ensure accurate tracking; provide clear specs and guidance to Ad Ops and Creative teams.
• Workflow & System Management:Accurately input, sync, and maintain campaign data in internal platforms and workflow tools, including Salesforce, Radia, and Datorama; ensure monthly campaign actualizations are completed on schedule.
• Pacing & Delivery Monitoring:Proactively monitor live campaign delivery, update internal campaign pacing trackers, troubleshoot performance anomalies, and ensure full budget delivery against client goals.
• Reporting & Performance Analysis:Compile performance data and actionable insights for weekly client reports, post-campaign wrap‑ups, and Quarterly Business Reviews (QBRs), evaluating key metrics (CPA, ROAS, CPM, CTR, Conversions).
• Cross‑Functional Collaboration:Maintain clear communication with internal media planners, social strategists, platform representatives, and client service teams to support tactical plan updates and campaign enhancements.
• Mentorship & Process Documentation:Mentor and guide Paid Social Coordinators, assist in developing standardized workflow documentation, and identify areas to streamline internal processes.

What You Bring:

• 1–2 years of experienceexecuting biddable paid social campaigns within an advertising agency or digital media environment.
• Proven hands‑on proficiency navigating and managing campaigns within Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Pinterest Ads Manager.
• Deep understanding of paid social KPIs, attribution models, custom/lookalike audience building, catalog sales (DPA), and pixel/CAPI implementation principles.
• Experience utilizing internal workflow management and reporting tools (Salesforce, Datorama, or similar dashboard platforms).
• Technical and analytical mindset with strong problem‑solving skills and exceptional attention to detail.
• Excellent organizational and time management skills with the ability to handle multiple campaign priorities in a fast‑paced environment.
• Strong written, verbal, and interpersonal communication skills with a collaborative, solution‑oriented approach.
• High level of technical proficiency in Microsoft Office tools, specifically Excel (pivot tables, VLOOKUPs/XLOOKUPs) and PowerPoint.

Nice‑to‑Haves:

• Official Social Platform Certifications (e.g., Meta Certified Media Buying Professional, TikTok Academy, LinkedIn Marketing Solutions Certification, Pinterest Academy).
• Post‑secondary education in Media, Marketing, Advertising, or a related field.
• Experience with third‑party social management and automation platforms (e.g., Smartly.io, Sprinklr, Skai/Kenshoo).
• Previous experience mentoring or coaching junior team members (Coordinators/Associates).
• Knowledge of the French language is an asset.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$45,000 - $55,000 CAD

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