Senior Manager Paid Media

Recruiting In Motion - Eastern Ontario; Vaughan; On-site; CAD 100,000 - 130,000; Full time

Job summary

Senior Manager, Paid Media in the GTA (North Toronto / Vaughan) leads paid media strategy across Meta, TikTok, YouTube and other digital channels. This on-site role combines strategic leadership with hands-on campaign execution to drive upper-funnel awareness to in-market conversions for beauty and consumer brands.

You will partner with Brand, Creative, eCommerce and Sales teams, manage budgets and performance tracking, and use data to test, learn, and optimize campaigns.

Qualifications

• 5 to 7+ years of paid media or digital advertising experience.
• Proven ability to build and optimize performance-driven campaigns across major platforms.
• Strong understanding of full funnel marketing from awareness to conversion.

Responsibilities

• Own paid media strategy across Meta, TikTok, YouTube, and other digital advertising channels
• Build and optimize full funnel campaigns from awareness through to conversion
• Manage campaign execution including targeting, budgets, creative input, and performance tracking
• Use data to test, learn, and improve performance
• Connect upper funnel media to lower funnel outcomes across Amazon and retailer channels
• Partner with Brand, Creative, eCommerce, and Sales teams to align on strategy and execution
• Work with platform partners and agencies to improve performance and identify new opportunities

Skills

Paid media strategy

Meta advertising

TikTok advertising

YouTube advertising

Data-driven optimization

Full funnel marketing

Budget management

Google Ads

Tools

Google Ads

Job description

Position Details

POSITION ID # 34893 Position: Senior Manager, Paid Media Location: GTA - North Toronto/ Vaughan Work Type: On-Site - 4 days in-office, 1 day remote Compensation: $100,000 to $130,000 base plus bonus

About Our Client

Our client is scaling some of the most recognized and fastest-growing brands in the beauty and personal care space. They are looking for a Senior Manager, Paid Media who doesn’t just execute campaigns, but understands how paid media drives real business outcomes. This is a hands‑on, high‑impact role where you will own paid media strategy across platforms like Meta, TikTok, and YouTube, with a clear mandate to connect upper‑funnel awareness to in‑market conversion across retail and eCommerce channels. This role is best suited for someone who can think strategically, execute tactically, and clearly articulate why a media plan will work — not just how to run it.

What You’ll Be Doing

• Own paid media strategy across Meta, TikTok, YouTube, and other digital advertising channels
• Build and optimize full funnel campaigns from awareness through to conversion
• Manage campaign execution including targeting, budgets, creative input, and performance tracking
• Use data to test, learn, and improve performance
• Connect upper funnel media to lower funnel outcomes across Amazon and retailer channels
• Partner with Brand, Creative, eCommerce, and Sales teams to align on strategy and execution
• Work with platform partners and agencies to improve performance and identify new opportunities

What We’re Looking For

• 5 to 7+ years of experience in paid media or digital advertising
• Strong hands‑on experience across Meta, TikTok, and YouTube (Google Ads)
• Proven ability to build and optimize performance‑driven campaigns
• Strong understanding of full funnel marketing from awareness to conversion
• Ability to use data to inform strategy and clearly explain decisions
• Experience in beauty, fashion, CPG, or a similar consumer‑driven industry is preferred
• Agency or platform experience (Meta, TikTok, Google/YouTube) is an asset

Why This Role

• High impact role with ownership over paid media strategy
• Opportunity to work across multiple growing consumer brands
• Fast‑paced, entrepreneurial environment with strong leadership

Additional Information

AI may be used to support certain administrative aspects of our recruitment process. However, all applications and resumes are reviewed by qualified human reviewers, and all screening and hiring decisions are made solely by the hiring team.

The posted salary range reflects expected compensation for this role in accordance with Ontario pay transparency requirements. Actual compensation will be determined based on the successful candidate’s experience, skills, and qualifications and may fall anywhere within the range.