Manager, Paid Social Media

Silk & Snow Inc.; Toronto; On-site; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Employee discount

Free mattress after probation

Health benefits

Job summary

Silk & Snow Inc. is seeking a Manager, Paid Social Media to lead our paid social strategy across Meta, TikTok, Reddit, and more. You will own back-end support and campaign performance, optimizing for ROAS, CAC, and revenue, while communicating results to creative teams for effective campaigns.

You will plan, build, and manage campaigns, analyze data daily, brief creatives, and manage budgets. This is a key growth role in our sleep-focused direct-to-consumer brand.

Qualifications

• University Degree in Marketing, Business or related field.
• 3-5 years of hands-on paid social experience in e-commerce or DTC.
• Proven track record managing significant ad budgets and hitting targets.
• Deep expertise in Meta/TikTok/Pinterest/Reddit ads.
• Strong analytical, communication, presentation, and relationship skills.
• Understanding of e-commerce funnel, pixel tracking, attribution models.
• Ability to brief creative effectively and manage multiple campaigns.

Responsibilities

• Plan, build, and manage paid social campaigns across Meta, TikTok, Pinterest, and Reddit.
• Own campaign performance end-to-end from targeting to budget management.
• Analyze data daily, identify trends, optimize for ROAS, CAC and revenue.
• Brief and test ad creative with the creative team across formats.
• Liaise with platform support teams to identify opportunities and updates.
• Manage monthly paid social budgets and report performance to stakeholders.
• Collaborate with marketing on seasonal campaigns and product launches.

Skills

Paid social strategy

Campaign management

Data analysis

Communication

Excel dashboards

Power BI

Audience targeting

Creative briefing

Education

University Degree in Marketing or related field

Tools

Meta Ads Manager

TikTok Ads

Pinterest Ads

Reddit Ads

Job description

At Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve. We make every decision by following three principles. We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We’re proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.

Job Description

The Manager, Paid Social Media will be responsible for managing and growing our paid social media strategy. You’ll own back-end support and campaign performance for platforms like Meta, Tiktok, Reddit, etc., while optimizing paid campaigns to achieve outlined business goals. We’re looking for a passionate paid social media marketer who desires a high-impact role with real ownership and visibility - you’ll be responsible for communicating performance metrics to our creative teams on a regular basis to ensure our creative strategies are effective.

In this role you will:

• Plan, build, and manage paid social campaigns across Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, etc.
• Own campaign performance end-to-end, from audience targeting and creative briefing to budget management
• Analyze campaign data daily, identify trends and optimize campaigns towards ROAS, CAC, and revenue goals
• Partner with our creative team to brief and test ad creative, including static, video, and UGC formats
• Act as a liaison between our brand and Meta, Tiktok, Pinterest, Reddit support teams to identify new opportunities and stay on top of platform updates
• Manage monthly paid social budgets and report on performance to key stakeholders
• Collaborate with the broader marketing team to align paid social with seasonal campaigns, promotional cycles, and product launches

The Qualifications and Experience we like to see:

• University Degree in Marketing, Business or related field
• 3-5 years of hand-on paid social experience, ideally in e-commerce or DTC retail
• Proven track record of managing significant ad budgets and hitting performance targets
• Deep expertise in Meta Ads Manager; TikTok Ads, Pinterest Ads, and Reddit
• Strong analytical, technical, communication, presentation, and relationship building skills
• Solid understanding of the e-commerce funnel, pixel tracking, and attribution models
• Ability to brief creative effectively and give actionable feedback
• Highly organized with the ability to manage multiple campaigns simultaneously
• Ability to perform under pressure and meet tight deadlines
• Proficient in Excel and building dashboards and working with Power BI
• A culture add to the strong, positive work culture of Silk & Snow

Why our team members enjoy working at Silk & Snow:

• We prioritize diversity and inclusivity in our company culture
• Growth opportunities with an emphasis on hiring from within
• You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
• You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
• We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
• Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
• Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
• We foster a healthy work-life balance with our company's supportive environment
• This is not just a job but a CAREER with potential opportunities for growth and advancement

Additional information

This is a current open position. The salary range for this position is $80,000.00- $90,000.00 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.

Inclusion & Belonging

We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process.