Creative Strategist | Paid Social for E-comm & Personal Brands | Remote (US)

Atomic HR; Edmonton; Remote; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

Remote-first scheduling

Work with premium brands

Growing team culture

Job summary

Unknown is seeking a multi-faceted Meta ads specialist. The role splits evenly across creative strategy, Meta ads management, and client communication, researching audience pain points, developing persuasive copy, and driving campaigns.

You'll lead client meetings, translate performance data into actionable recommendations, and collaborate with a growing team of about 20. Remote-first with flexible scheduling; you can work from anywhere within PST, CST, or EST.

Qualifications

• Strong copywriting tailored for social scrolls and audiences.
• Experience studying ads; reverse-engineering campaigns.
• Familiarity with CPM, CTR, CVR, CPA/CPL metrics.
• Ability to lead client relationships and strategy discussions.

Responsibilities

• Research audience pain points and desired outcomes from Reddit, reviews, and competitors.
• Build personas and identify resonant angles for each audience.
• Write hooks, scripts and body copy to drive engagement and conversions.
• Direct creative production, including shot selection and storytelling.
• Set up and manage Meta ad campaigns from targeting to budgeting.
• Analyze CPM, CTR, CVR, CPA/CPL to determine winning creatives.
• Translate performance data into actionable client recommendations.
• Lead client meetings, set agendas, and keep docs updated.

Skills

Copywriting

Ad metrics knowledge

Client communication

Research

Project leadership

Tools

Meta Ads Manager

Job description

Our client is a Meta advertising agency built around paid growth for e-commerce and personal brands, including some built around well known public figures. The team has grown from around 10 to 20 people over the past year and expects to double again in 2026.

Your Role

This role splits evenly across three connected pieces of the account: creative strategy, Meta ads management, and client communication, each carrying roughly a third of the job. You will research what an audience actually responds to, turn that research into ad creative and copy, manage the campaigns that run it, and explain the results to the client in plain terms.

You'll

Research audience pain points, objections, and desired outcomes through Reddit threads, reviews, competitor ads, and social listening

Build persona profiles and identify the angles that will resonate with each audience

Write hooks, scripts, and body copy that drive engagement and conversions

Direct creative production, including shot selection and visual storytelling, while keeping brand consistency

Set up and manage Meta ad campaigns, from audience targeting to budget allocation

Read CPM, CTR, conversion rate, and CPA/CPL to identify which creative is winning and why

Translate performance data into recommendations the client can act on

Lead client meetings, set the agenda, and keep documentation current between calls

You Bring

Strong copywriting, the kind that reads like it was written for the person scrolling, not for the client

A habit of studying ads while scrolling and reverse-engineering what makes a campaign work

Working knowledge of core ad metrics: CPM, CTR, CVR, CPA/CPL

Comfort driving your own projects: telling us what you are doing, why, and how you would solve a roadblock if one comes up

Confidence leading client relationships and strategy conversations, not just supporting them

What's Offered

Competitive base compensation plus performance-based incentives; compensation based on experience, share your target range

Remote-first, flexible scheduling; you do not need to be based in New York, just somewhere in PST, CST, or EST

Direct work with premium e-commerce and personal brands, including some built around public figures with large audiences

A team culture built on entrepreneurial initiative, currently around 20 people and growing after doubling in the past year