Senior Account Coordinator

Jobtailor; Toronto; On-site; CAD 60,000 - 90,000; Full time

Job summary

Jobtailor is seeking a results-driven Paid Media Specialist to own the planning, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, YouTube, and emerging platforms from our Toronto office.

You will collaborate with clients and internal teams to ensure campaigns align with business goals, manage budgets, deliver timely reporting, and drive KPI performance through data-driven testing and QA.

Qualifications

• 2+ years of experience in paid media, social media advertising, digital marketing, or related agency work.
• Hands-on experience with Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and Google Ads (YouTube).
• Active certification in at least one core platform, or willingness to obtain within the first 90 days.
• Commitment to pursuing additional certifications as client mix evolves or to support agency badging requirements.
• Ability to articulate how platform features connect to campaign goals.

Responsibilities

• Own the setup, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, YouTube, and other digital platforms.
• Maintain QA across campaign builds, ads, targeting, and tracking to deliver error-free work with minimal oversight.
• Serve as a day-to-day client contact and deliver clear, professional communications.
• Monitor campaign pacing, performance, and budgets to align delivery with client goals and KPIs.
• Make informed optimization recommendations in partnership with managers.
• Interpret campaign data, connect performance trends to KPI impact, and surface preliminary optimization insights.
• Contribute to weekly and end-of-campaign reporting, translating data into actionable takeaways.
• Support performance tracking and testing methodology, including A/B tests and measurement frameworks.
• Independently troubleshoot common campaign and platform issues, escalating complex challenges when needed.
• Research industry trends, platform updates, and competitive insights to inform campaign strategy and optimizations.
• Share relevant agency resources with clients and teammates.
• Support teammates by sharing workload, knowledge, and best practices.

Skills

Paid Media Management

Meta Ads Manager

Campaign Quality Assurance

Data Interpretation

A/B Testing

Excel Proficiency

Education

Post-secondary degree in Marketing/Advertising/Communications

Tools

TikTok Ads Manager

Pinterest Ads Manager

Google Ads

Slack

Asana

Google Slides

PowerPoint

Canva

Job description

• Own the setup, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, YouTube, and other digital platforms
• Maintain quality assurance across campaign builds, ads, targeting, and tracking to deliver error-free work with minimal oversight
• Serve as a day-to-day client contact and deliver clear, professional communications
• Monitor campaign pacing, performance, and budgets to align delivery with client goals and KPIs
• Make informed optimization recommendations in partnership with managers
• Interpret campaign data, connect performance trends to KPI impact, and surface preliminary optimization insights
• Contribute to weekly and end-of-campaign reporting, translating data into actionable takeaways
• Support performance tracking and testing methodology, including A/B tests and measurement frameworks
• Independently troubleshoot common campaign and platform issues, escalating complex challenges when needed
• Research industry trends, platform updates, and competitive insights to inform campaign strategy and optimizations
• Share relevant agency resources with clients and teammates
• Support teammates by sharing workload, knowledge, and best practices

Requirements

• 2+ years of experience in paid media, social media advertising, digital marketing, or related agency work
• Post-secondary degree or diploma in Marketing, Advertising, Communications, or a related field (preferred)
• Hands-on experience with Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and Google Ads (YouTube)
• Bonus exposure to Reddit, Nextdoor, or other emerging platforms
• Active certification in at least one core platform, or willingness to obtain within the first 90 days
• Commitment to pursuing additional certifications as client mix evolves or to support agency badging requirements
• Ability to articulate how platform features connect to campaign goals
• Strong command of campaign QA, trafficking, targeting, tracking parameters (UTMs), A/B testing, and automated rules
• Solid understanding of full-funnel marketing strategy and KPIs such as ROAS, CPM, CPA, CPC, CTR, and CPS
• Proficient in data interpretation and connecting campaign performance trends to KPI impact
• Understanding of performance tracking and testing methodology
• Proficient in Excel and Google Sheets, including formulas, VLOOKUP, and pivot tables
• Excellent verbal and written communication skills, with the ability to tailor context to the audience
• Reliability and professionalism in interactions with peers and clients
• Ability to provide respectful, constructive input while staying focused on solutions
• Ability to respond calmly when emotions influence discussions
• Ability to independently troubleshoot common issues and offer solutions
• Ability to seek input on complex challenges and contribute process-optimization ideas
• Ability to balance multiple tasks and competing priorities, meeting deadlines with accuracy
• Ability to adjust priorities quickly when client or business needs shift
• High degree of professionalism, accountability, and attention to detail
• Familiarity with Slack, Asana, Google Slides, PowerPoint, and Canva
• Ability to organize, format, and present data in a visually compelling way
• Ability to facilitate productive collaboration across teams and share information proactively
• Ability to reliably follow through on commitments and quality standards
• Ready-to-learn mindset; seeks and applies feedback constructively
• Understanding of agency offerings and ability to contextualize them within client goals

Core Competencies

Demonstrates expertise in managing and optimizing paid social campaigns across multiple platforms, with a strong focus on data interpretation, performance tracking, and client communication. Proficient in campaign quality assurance and familiar with full-funnel marketing strategies and key performance indicators.

Highest-signal resume keywords

• Paid Media Management
• Meta Ads Manager
• Campaign Quality Assurance
• Data Interpretation
• A/B Testing

Hard Skills

• Social Media Advertising
• Digital Marketing
• Campaign Tracking Parameters
• Full-Funnel Marketing Strategy
• KPI Analysis
• Excel Proficiency
• Google Sheets Proficiency
• Automated Rules
• Performance Tracking
• Troubleshooting

Soft Skills

• Excellent Communication Skills
• Professionalism
• Collaboration
• Problem-Solving
• Adaptability

Certifications & Qualifications

• Active Certification in Core Platform

Industry Keywords

• Campaign Optimization
• Client Goals
• KPI Impact
• Emerging Platforms
• Agency Offerings

Tools & Technologies

• TikTok Ads Manager
• Pinterest Ads Manager
• Google Ads
• Slack
• Asana
• Google Slides
• PowerPoint
• Canva