Senior Media Buyer

Initiative; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Generous PTO

Hybrid work model

Training programs

Global agency network

Employee groups

Job summary

Initiative, part of Omnicom Media, seeks a Senior Buyer, Investment to manage campaigns, negotiate with media sellers, and mentor Assistant Buyers within an integrated media investment team.

You will prepare pre-buy and post-buy reports, ensure accurate budgeting, and provide market analyses while collaborating with planners to align with brand objectives.

Qualifications

• Marketing or Advertising background preferred.
• Associate level experience in media investment.
• Experience buying in major markets, national networks and specialty.
• Strong negotiation and communication skills.

Responsibilities

• Own and manage campaigns.
• Negotiate media campaigns with sales representatives.
• Develop a media schedule that satisfies campaign parameters and brand objectives.
• Execute revisions to the media buy.
• Prepare pre-buy and post-buy reports.
• Provide guidance to planning teams on buying conditions.
• Assist with training junior employees and support Budgets/Analyses.
• Resolve billing discrepancies and monitor the Budget Control Report (BCR).

Skills

Negotiation

Communication

Leadership

Training juniors

Budget management

Client service

Analytical skills

Education

Marketing or Advertising background

Media investment associate level experience

Tools

Media research tools

Microsoft Office (PowerPoint, Excel)

Job description

The role of a Senior Buyer, Investment is to prepare, negotiate and document the execution of all client’s media buys within the Investment group. The Senior Buyer will train and provide guidance to all Assistant Buyers in the group as well as support the Supervisor/Manager in preparing all written documentation to the Planner or Client (e.g. pre-buy/post-buy reports, media evaluations/recommendations, and other pertinent documentation).

This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities:

• Ownership and management of campaigns.
• Independently negotiate media campaigns directly with sales representatives.
• Develop a media schedule that satisfies campaign parameters and brand objectives.
• Execute all relevant revisions to the media buy.
• Explore promotional or value-added opportunities where applicable.
• Negotiate compensation as required.
• Proactively advise the team of any variations to execution of media plans.
• In partnership with the media planning team address market concerns, timing, and brand attribution.
• Develop a media schedule that satisfies campaign parameters and brand objectives.
• Prepare and present pre-buy/post-buy reports.
• Conduct third party audits as required.
• Upload media buys and track changes with a high level of accuracy.
• Responsible for solving and clearing billing discrepancies/queries, and managing the budget control report (BCR) in a timely manner.
• Request submissions for upcoming campaigns from media partners.
• Ensure clear communication with the planning teams (i.e. involvement in briefs).
• Prepare market analyses.
• Provide guidance and direction to the planning teams on buying conditions.
• In partnership with manager, lead the evaluation or cost value analysis of sponsorships and integrations.
• Assist with training junior employees on tools and processes.
• Act as a resource for Assistants and Buyers on questions/concerns regarding complex requests.
• Proactively assist with the preparation of media point of views (POVs).

Qualifications:

• Professional or Educational background in Marketing or Advertising would give leverage to this application.
• Associate level of experience in media investment.
• Previous experience buying in major markets, national networks and specialty.
• Ability to negotiate effectively.
• Professional learning agility, with a passion for continuous development.
• Client service oriented.
• Professional analytical and financial acumen.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with professional attention to detail and accuracy.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to work collaboratively as well as independently.
• Experience presenting is an asset.
• Ability to develop and foster relationships with media partners.
• Ability to train and motivate junior employees.
• Proficient with media research tools.
• Proficient in Microsoft Office Suite (i.e. PowerPoint, Microsoft Word, and Excel).

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

What's in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.