Senior Media Buyer

Publicis Media; Toronto; On-site; CAD 60,000 - 65,000; Full time

Benefits offered by this job

3 weeks vacation

Paid Publicis days

Wellness credits

Savings plan

Free Headspace memberships

Job summary

A leading media agency in Toronto is looking for a Senior Media Buyer to develop and execute strategic media plans. The ideal candidate will have over 4 years of experience in media planning and negotiation skills. Responsibilities include managing media buys across various channels, analyzing performance, and collaborating with stakeholders. The position offers a competitive salary between $60,000 and $65,000 and emphasizes a culture of inclusivity and excellent benefits such as multiple weeks of vacation.

Qualifications

• 4+ years of experience in media planning and/or buying.
• Strong negotiation skills with a proven track record.
• Proficiency in media research and reporting resources.

Responsibilities

• Develop strategic media plans aligning with client objectives.
• Negotiate with media vendors for effective placements.
• Manage contracts and collaborate with media partners.

Skills

Negotiation skills

Analytical skills

Communication skills

Critical thinking

Team collaboration

Education

Bachelor's degree in advertising, marketing, business administration or communications

Tools

DDS

Prisma

Microsoft Excel

Microsoft PowerPoint

Job description

Join to apply for the Senior Media Buyer role at Publicis Media

Publicis Media is one of Canada’s fastest‑growing Media Agency networks, known for a culture of collaboration, data transparency and leadership excellence. It offers vibrant career opportunities, a highly inclusive environment, and market‑leading benefits – including a minimum of 3 weeks vacation, additional paid Publicis days, wellness credits, a savings plan, and free Headspace memberships.

Overview

The Senior Digital Planner/Buyer is responsible for both strategic planning and tactical buying of digital media across OLV, YT, CTV, Audio, Social and Display. The role blends analytical rigor, negotiation skill and creative insight to deliver cost‑effective campaigns that meet client objectives and track performance accurately.

This role is ideal for a media professional who thrives in strategic planning and media buying, ensuring campaigns are well planned, efficiently purchased and effectively measured.

Transparency matters to us. Salary is competitive – between $60,000 and $65,000 annually, based on experience.

Responsibilities

• Develop strategic media plans that align with client objectives and industry insights.
• Gather and analyze marketing, industry, and consumer insights to inform media recommendations.
• Negotiate with media vendors to secure cost‑effective placements while ensuring quality delivery.
• Manage contracts, insertion orders and revisions in collaboration with media partners.
• Work closely with internal and external stakeholders to allocate budgets across media channels.
• Execute and manage media buys for OLV, YT, CTV, Audio, Social and Display, ensuring alignment with the media plan.
• Input and actualize media buys while maintaining accurate records of campaign financials.
• Develop campaign performance documents and provide reporting in PowerPoint and Excel.
• Conduct campaign optimizations and troubleshoot discrepancies to ensure seamless execution.
• Maintain strong relationships with media suppliers and stay informed of market conditions and emerging trends.
• Educate clients and internal teams on media landscape shifts and best practices.
• Utilize and manage media systems, including DDS and Prisma.
• Train and mentor junior team members, including Media Assistants.
• Actively participate in internal and external meetings, providing strategic insights and recommendations.

Qualifications

• Bachelor’s degree in advertising, marketing, business administration, communications or a related field (preferred).
• 4+ years of experience in media planning and/or buying.
• Strong negotiation skills with a proven track record of securing efficient media buys.
• Proficiency in media research and reporting resources.
• Excellent analytical and math skills with keen attention to detail.
• Strong written and verbal communication skills, including client presentations.
• Experience working with media systems (e.g., DDS, Prisma) and syndicated research tools (e.g., Vividata).
• Proficiency in Microsoft Excel, Word and PowerPoint.
• Ability to handle multiple projects in a fast‑paced environment, meeting tight deadlines under pressure.
• Strong critical thinking and problem‑solving skills.
• Team‑oriented mindset with the ability to collaborate across departments and with external partners.

Additional Information

Publicis Media is an equal opportunity employer committed to diversity and inclusion. We encourage applications from all qualified individuals and will provide reasonable accommodations for candidates with disabilities upon request. Only selected candidates will be contacted for an interview.

Seniority level

• Associate

Employment type

• Full‑time

Job function

• Advertising
• Marketing Services