Associate Director, Programmatic

OMD Canada; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Generous paid time off

Hybrid work model

Training opportunities

Global network of agencies

Employee resource groups

Job summary

Omnicom Media Canada seeks an Associate Director, Programmatic to lead audience-based programmatic media across client portfolios. You will guide strategy, optimization, and campaign architecture while expanding agency partner relationships.

The role requires collaboration, data-driven problem solving, and deep DSP experience across display, video, and mobile. A hybrid work model and leadership responsibilities are involved.

Qualifications

• Experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
• Familiarity with ad serving and campaign management tools (e.g. DoubleClick, Google Analytics, Google Ad Sense).
• Basic tagging for analytics and strong data-driven problem solving.

Responsibilities

• Manage a team of programmatic professionals to set up campaigns and meet objectives.
• Oversee optimization of campaigns against KPIs and budgets with agency alignment.
• Communicate technical solutions with agency partners to drive client results.
• Develop and present campaign reports and actionable insights.
• Ensure processes are communicated and followed by the team.
• Assist Director in implementing process improvements for efficiency.
• Train team on required certifications (Adobe, Google, etc.).
• Develop relationships with DSP partners to stay ahead of new features.

Skills

Programmatic management

Leadership

Digital display

Ad operations

Analytics

Communication

Time management

Collaboration

Problem solving

Media partners

Education

Marketing/Advertising background

Tools

DoubleClick

Google Analytics

Google AdSense

Excel

PowerPoint

Word

Job description

The Associate Director, Programmatic is responsible for delivering successful audience-based programmatic media programs across a portfolio of OMD clients. The Associate Director will provide thought leadership on audience strategies, optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with our agency partners.

This role requires a highly collaborative individual who is analytical and uses data-enabled problem solving capabilities to deliver flawless campaign execution - meeting and exceeding client business goals and KPIs. The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation/client servicing skills and experience managing direct reports.

Responsibilities

• Manage a team of programmatic professionals in ensuring all technical aspects (e.g. tactics, creative, etc.) for all campaigns are set up flawlessly and meet client objectives.
• Oversee the team in running and optimizing campaigns with different goals/KPIs. Ensure DSPs recommendations made are based on historical performance against each KPI with consideration for broader agency objectives.
• Confidently and effectively communicate and recommend technical solutions with agency partners that drive client business results.
• Proactively manage potential issues that may be flagged by senior management or team members regarding campaign performance overall (e.g. low viewability placements, non-brand safe sites etc.) and identify opportunities for optimization (e.g. high performing placements with low eCPMs)
• Accountable for reviewing and approving campaigns and ensuring budgets align, naming conventions are accurate and selecting proper DSP’s to align with campaign goals.
• Ensure that client expectations are met and adapt or make recommendations to adjust as required.
• Build/Setup campaign reports within reporting dashboard.
• Support finance primes and senior leadership team with pulling ad hoc reports and drawing meaningful insights to support business decisions.
• In partnership with Director, make recommendations to implement process improvements that better set up the team to perform more efficiently and effectively.
• Ensure processes are effectively communicated and consistently adhered to by team members.
• Deep understanding of organization’s business objectives and challenges; proactively uncover new opportunities for products and solution offerings.
• Act as a subject matter expert and further develop partnerships with DSP (demand side platform) partners to ensure awareness of new features and address technical issues.
• Accountable for ensuring all team members are trained in required areas and have completed required certifications (Adobe, Google, etc.)
• Oversee the team and ensure they are utilizing advanced optimization techniques.
• Proactively presents strategic brand solutions to client teams.

Qualifications

• Professional or Educational background in Marketing or Advertising would give leverage to this application.
• Leadership and advanced experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
• Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.)
• Basic understanding of tagging for analytics
• Fundamental knowledge of online media metrics and analysis
• Learning agility, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with attention to detail accuracy.
• Excellent ability to manage and prioritize time effectively.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

Community - We build a culture where our people show up for each other, grow together, and win together.

Impact - Your work creates real outcomes — for clients, for the business, and for the industry.

Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Open to hire in Vancouver, Toronto or Montreal.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.