Broadcast Media Buyer

OMD Canada; Toronto; On-site; CAD 50,000 - 55,000; Full time

Job summary

OMD Canada seeks a Media Buyer to negotiate and execute client media buys within the buying group, supporting the Supervisor/Manager and Planner. You will work as part of an integrated media investment team to ensure campaigns are grounded in insights and deliver flawless media executions.

Responsibilities include negotiating with sales reps, purchasing media, developing schedules, preparing pre-buy and post-buy reports, and monitoring budgets with the BCR.

Qualifications

• Professional or Educational background in Marketing or Advertising.
• Associate level of experience within the media industry with proven buying experience.
• Client service oriented.
• Strong analytical and financial acumen.
• Excellent communication skills both written and verbal.
• Proactive problem solving and teamwork.

Responsibilities

• Negotiate media campaigns directly with sales representatives.
• Purchase all assigned media to campaign parameters.
• Request submissions for upcoming campaigns from media partners.
• Develop a media schedule that satisfies campaign parameters and brand objectives.
• Partner with planning team on market concerns, timing and brand attribution.
• Prepare and present pre-buy and post-buy reports.
• Upload media buys and track changes with high accuracy.
• Resolve billing discrepancies and manage the budget control report (BCR).
• Execute revisions to the media buy and negotiate compensation as needed.
• Communicate clearly with planning teams and briefs.
• Assist Senior Buyer with cost value analysis of sponsorships/integrations.
• Explore promotional opportunities where applicable.
• Advise team on variations to media plan execution.
• Assist training of junior staff on tools and processes.
• Prepare media POVs and market analyses.

Skills

Negotiation

Budget management

Analytical skills

Communication

Time management

Team collaboration

Media industry knowledge

MS Office proficiency

Education

Marketing/Advertising education

Tools

MS Office

Job description

The role of a Media Buyer is to prepare, negotiate and document the execution of client’s media buys within their buying group, as well as prepare or assist the Supervisor/Manager in preparing all written documentation for the Planner or Client

.This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities

• Negotiate media campaigns directly with sales representatives.
• Purchase all assigned media to campaign parameters.
• Request submissions for upcoming campaigns from media partners.
• Develop a media schedule that satisfies campaign parameters and brand objectives.
• In partnership with the media planning team address market concerns, timing, and brand attribution.
• Prepare and present pre-buy and post-buy reports.
• Upload media buys and track changes with a high level of accuracy.
• Responsible for solving and clearing billing discrepancies/queries, and managing the budget control report (BCR) in a timely manner.
• Execute all relevant revisions to the media buy.
• Negotiate compensation as required.
• Ensure clear communication with the planning teams (e.g. involvement in briefs).
• Assist the Senior Buyer on the evaluation or cost value analysis of sponsorships and integrations and make recommendations where appropriate.
• Explore promotional or value-added opportunities where applicable.
• Proactively advise the team of any variations to execution of media plans.
• Assist with training junior employees on tools and processes.
• Assist with the preparation of media point of views (POVs).
• Prepare market analyses.
• Conduct third party audits as required.
• Continue to proactively develop knowledge of the media landscape.

Qualifications:

• Professional or Educational background in Marketing or Advertising would give leverage to this application.
• Associate level of experience within the media industry with proven buying experience.
• Driven desire to develop and excel in a media career.
• Client service oriented.
• Strong analytical and financial acumen.
• Strong learning agility, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Excellent ability to manage and prioritize time effectively.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to work collaboratively as well as independently.
• Ability to negotiate effectively.
• Ability to develop and foster relationships with media partners.
• Proficient with media research tools.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.Expected Salary: $50,000 - $55,000

COMMITMENT TO IDEA

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