Media Planner

UM Canada; Toronto; Hybrid; CAD 52,000 - 70,000; Full time

Benefits offered by this job

Generous paid time off

Flexible hybrid work model

Formal training and personal developm.

Global network of agencies

Employee groups and inclusion programs

Job summary

UM Canada is seeking a Media Planner to manage our media planning product through preparing and presenting media plans, proposals, and analysis grounded in insights and experience. You will work within an integrated planning team to ensure flawless media executions and strong client relationships.

Responsibilities include maintaining plans, evaluating campaigns, coordinating media buys, and contributing to post campaign reports.

Qualifications

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and go beyond the brief.
• Maintain the media plan and regularly evaluate campaign performance.
• Prepare and present evaluations of media opportunities and trends.
• Build and maintain strong client and partner relationships with reliability and resourcefulness.
• Initiate and coordinate the media buying process to deliver results.
• Oversee administration and maintenance of the media plan.
• Ensure client budgets are managed and on track with accurate reports.
• Support creation of campaign post reports and POVs.
• Remain up to date with updates from major media partners and the landscape.

Responsibilities

• Prepare and present integrated media plans and analyses.
• Maintain and evaluate media plans and campaigns.
• Present evaluations of opportunities and trends to clients.
• Coordinate media buying to deliver results.
• Maintain budgets and financial reports for clients.

Skills

Media planning

Client service

Communication

Organizational skills

Collaborative work

Problem solving

Attention to detail

Self-development

Proactive

Presentation skills

Education

Marketing or Advertising background

Tools

Clear Decisions

Vividata

Nielsen

Prisma

Microsoft Office Suite

Job description

The role of a Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Maintain the media plan and regularly evaluate the campaign performance.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process in order to deliver exceptional results.
• Oversee the administration and maintenance of the media plan.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Ensure client budgets are managed and on track.
• Support the creation of campaign post reports.
• Source and evaluate proposals from media partners as required.
• Assist with document creation: presentations, visual summaries, schedules, and reports.
• Prepare media Point Of Views (POVs) /evaluations.
• Remain up to date with latest updates from major media partners.
• Continue to proactively develop knowledge of the media landscape.

Qualifications

• Professional or educational background in Marketing and/or Advertising would give leverage to this application.
• Entry or Associate level of experience in integrated media planning.
• Experience within an integrated advertising agency an asset.
• Driven desire to develop and excel in a media career.
• Client service oriented.
• Curiosity, with a passion for continuous development.
• Experience with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) would give leverage to this application
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

UM is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

What's in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.