Senior Marketing Operations Manager II

Emburse, Inc.; Canada; Remote; CAD 60,000 - 100,000; Full time

Job summary

An established industry player in travel and expense solutions is seeking a Senior Marketing Operations Manager to drive marketing automation and data management. In this hands-on role, you will enhance lead generation processes and ensure effective database management within a dynamic team. Your expertise in marketing technologies like Marketo and Salesforce will be pivotal in optimizing customer engagement and conversion rates. Join a forward-thinking company that values innovation and empowers its employees to shape the future of finance with AI-driven solutions. This is an exciting opportunity to make a meaningful impact in a collaborative environment.

Benefits

Competitive pay

Flexible work

Inclusive environment

Collaborative culture

Qualifications

• 6-8 years in Marketing Operations with strong data analysis skills.
• Proficient in managing marketing tech stack and ensuring data quality.

Responsibilities

• Manage Marketo, DemandBase, and Salesforce for marketing funnel flow.
• Collaborate on data hygiene practices and execute database segmentation.

Skills

Marketing Automation

Data Analysis

Lead Generation

Database Management

Conversion Rate Optimization

Inbound Marketing

Outbound Marketing

SEO

Tools

Marketo

Salesforce

DemandBase

Drift

Job description

Who We Are:

At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results.

Marketing operations is central to the work we do and the culture we are creating. Your expertise and experience in marketing automation will help us grow our global demand generation engine to fuel our growth, continuously improve, and exceed our targets.

Beyond your technical knowledge, you will bring a well-rounded perspective on marketing. You will be familiar with a range of marketing activities and technologies such as inbound and outbound marketing, SEO, demand waterfall, ABM, conversion rate optimization, etc. To be clear, this is a hands-on role as part of a growing team.

As a Senior Marketing Operations Manager, you will work to create scalable processes that ensure best practices in lead generation and database management. You will be working in a fast-paced environment managing multiple priorities at once.

What You Will Do

• Own, manage, administrate, and operate: Marketo (MAS), DemandBase (ABM), and Salesforce (lead-to-opportunity CRM) on a day-to-day basis to drive the marketing funnel flow (lead-to-loyal) and customer engagement.
• Troubleshoot and triage the Marketing technology stack and its integrations: including but not limited to chatbots, personalization tools, list-uploads, event tech, crowdsourcing, social, and ABM and how these flow to our MAS and CRM.
• Collaborate with the Marketing Data Manager to implement strong data hygiene practices and ensure ongoing efficacy of the sales and marketing data sets: managing the daily lead-to-contact flows, noting lead source, campaign attribution, and assignment plus nominal company research for accurate reporting.
• Execute database segmentation and persona-driven list creation.
• Implement ongoing programs to increase conversion rates, prevent contact fatigue and ensure excellent deliverability.
• Work across the organization to gather business and technical requirements to ensure Marketing’s technologies meet the organization’s needs.
• Gain a deep understanding of the downstream impacts of new decisions and how to retool the Marketing stack based on proposed changes and business needs.
• Act as liaison between Marketing and RevOps departments to relay business requirements and needed system enhancements.

What You Will Bring

• Minimum of 6-8 years of experience in a Marketing Operations Role.
• Proven ability to collect, analyze and present data.
• Ability to manage and administer the marketing tech stack (Marketo - Measure and Engage, Demandbase, Drift, Salesforce, etc.).
• Experience managing and monitoring data quality between MAS and SFDC.

Why Emburse?

Finance is changing—and at Emburse, we’re leading the way. Our AI-powered solutions help organizations eliminate inefficiencies, gain real-time visibility, and optimize spend—so they can focus on what’s next, not what’s slowing them down.

• A Company with Momentum – We serve 12M+ users across 120 countries, helping businesses modernize their finance operations.
• A Team That Innovates – Work alongside some of the brightest minds in finance, tech, and AI to solve real-world challenges.
• A Culture That Empowers – Competitive pay, flexible work, and an inclusive, collaborative environment that supports your success.
• A Career That Matters – Your work here drives efficiency, innovation, and smarter financial decision-making for businesses everywhere.

Shape your future & find what’s next at Emburse.

Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.