Marketing Operations Manager

GTT; Halifax Regional Municipality; Remote; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Operations Manager to lead database strategies and enhance marketing campaigns. This role involves collaborating with various teams to optimize data management and drive marketing ROI. You will leverage your expertise in marketing automation tools, data integration, and analytics to deliver insights that shape strategic decisions. Join a dynamic team committed to innovation and excellence in the telecommunications sector, where your contributions will directly impact business success and customer satisfaction.

Qualifications

• Bachelor’s degree in Marketing, Data Science, IT, or related field.
• Experience in database management, data integration, and analytics.
• Proficiency with SQL, Oracle, MySQL, and data integration tools.

Responsibilities

• Manage and optimize marketing automation tools like Marketo.
• Consolidate data from CRM, web analytics, and social media.
• Design and maintain marketing databases ensuring data accuracy.

Skills

Datenanalyse

Datenintegration

Marketingautomatisierung

Analytische Fähigkeiten

Kommunikationsfähigkeiten

Education

Bachelor in Marketing

Bachelor in Data Science

Bachelor in IT

Tools

Marketo

Microsoft Dynamics 365

SQL

Oracle

MySQL

Power BI

Tableau

Hubspot

Salesforce

Job description

Join to apply for the Marketing Operations Manager role at GTT.

GTT is a leading networking and security as a service provider for multinational organizations, connecting people and machines to data and applications worldwide. We serve thousands of organizations, leveraging a top-ranked global Tier 1 network. Our offerings include SASE, SD-WAN, security, internet, voice, and other connectivity solutions, supported by professional services and global support teams. For more information, visit www.gtt.net.

Role Summary

As a Manager of Marketing Operations, you will develop and implement database strategies to support marketing campaigns. You will collaborate with marketing, sales, and data teams to optimize campaign segmentation and database hygiene. This role requires strategic thinking and a strong understanding of demand generation, ABM, data management, and analytics.

Duties and Responsibilities

1. Marketing Automation and Technology: Manage and optimize marketing automation tools like Marketo, integrate with Microsoft Dynamics 365 CRM, and promote best practices.
2. Data Integration: Consolidate data from CRM, web analytics, and social media to provide a unified view of marketing performance.
3. Database Management: Design and maintain marketing databases ensuring data accuracy and accessibility.
4. Data Quality: Set and enforce standards for data quality to support analysis and decision-making.
5. Collaboration: Work with marketing, IT, sales, and data teams to align database strategies with business goals.
6. Reporting and Analysis: Analyze data to provide insights and improve marketing ROI.
7. Tool Management: Oversee database tools and ensure effective utilization.

Required Experience and Qualifications

• Bachelor’s degree in Marketing, Data Science, IT, or related field.
• Experience in database management, data integration, and analytics.
• Proficiency with SQL, Oracle, MySQL, and data integration tools.
• Strong analytical skills and ability to interpret complex data.
• Excellent communication and collaboration skills.
• Attention to data accuracy and integrity.
• Experience with CRMs and marketing automation platforms like Marketo, Dynamics 365, Salesforce, Hubspot.
• Knowledge of data visualization tools such as Power BI, Tableau, or Looker Studio is a plus.

Additional Details

Normal working hours, remote work, and travel as required.

GTT is an equal opportunity employer, committed to diversity and inclusion. We prohibit workplace harassment and ensure a respectful environment.

Job Details

• Seniority Level: Mid-Senior level
• Employment Type: Full-time
• Job Function: Marketing and Sales
• Industry: Telecommunications