Social Media Manager - WhatJobs Direct

Placements24; Kimberley; Hybrid; CAD 52,000 - 70,000; Full time

Job summary

Placements24 in Kimberley, Canada, is seeking a Social Media Manager to develop and execute engaging social media strategies that build brand awareness, foster community engagement, and drive traffic and conversions. You will create content, manage communities, execute campaigns and analyse performance to deliver measurable results.

The role requires a bachelor's degree and 3+ years of experience managing social media for a brand or organization, with strong written communication skills and

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or related field.
• 3+ years managing social media for a brand or organization.
• Proven ability to create engaging and shareable content.
• Strong knowledge of major social platforms and best practices.
• Experience with social media tools and analytics for reporting.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing goals.
• Create, curate and manage content across Facebook, Instagram, Twitter, and LinkedIn.
• Monitor trends, conversations, and brand mentions on social channels.
• Engage with the online community; respond to comments and messages timely.
• Plan and manage paid social campaigns, budgets, and optimise performance.
• Analyse performance data and generate reports with actionable insights.
• Collaborate with marketing and design teams for cohesive messaging.
• Stay up-to-date with social media best practices and tools.

Skills

Content creation

Community management

Campaign execution

Analytics

Strategic thinking

Education

Bachelor's degree

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client, a dynamic force in the creative and digital sector, is seeking an energetic and strategic Social Media Manager to join their team in Kimberley . This role is pivotal in developing and executing engaging social media strategies that build brand awareness, foster community engagement, and drive traffic and conversions. The ideal candidate is a creative storyteller, highly attuned to social media trends, and adept at managing multiple platforms. You will be responsible for content creation, community management, campaign execution, and performance analysis. This is a fantastic opportunity to make a significant impact within a growing company in the heart of the Northern Cape.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals.
• Create, curate, and manage engaging content (text, image, and video) across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Monitor social media channels for industry trends, conversations, and mentions of the brand.
• Engage with the online community, respond to comments and messages in a timely and professional manner.
• Plan and execute paid social media advertising campaigns, managing budgets and optimizing performance.
• Analyze social media performance data and generate regular reports with actionable insights.
• Collaborate with the marketing and design teams to ensure brand consistency and cohesive messaging.
• Stay up-to-date with the latest social media best practices, tools, and technologies.
• Identify opportunities for growth and innovation on social media.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3 years of experience managing social media platforms and campaigns for a brand or organization, preferably in the creative and digital industry.
• Proven ability to create engaging and shareable content.
• In-depth knowledge of major social media platforms and their respective best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Familiarity with social media analytics and reporting.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Creative thinking and a passion for digital storytelling.
• Basic understanding of SEO and content marketing principles is a plus.

Benefits

Our client offers a competitive salary, comprehensive health benefits, and opportunities for professional growth. The hybrid work model allows for a healthy work-life balance, combining office-based collaboration in Kimberley with remote flexibility. Employees will have access to modern tools and resources, and be part of a supportive and innovative team environment.