Senior Marketing Data Analyst - Remote/Hybrid Growth

Credit Genie; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Fitness reimbursement

401(k) match

Meal program

HSA match

Life and disability insurance

Flexible PTO

Job summary

Credit Genie's Analytics team seeks a Staff Marketing Data Analyst to partner with Marketing, measure performance, and drive growth. You will own complex analyses and measurement frameworks, translating data into actionable recommendations for senior leaders.

With deep marketing analytics expertise, you will influence decisions without direct people management, raise the analytical bar, and help shape investment in paid and organic channels across the business.

Qualifications

• 7+ years in marketing analytics or related field with ownership of complex analyses.
• Deep knowledge of marketing data, measurement, and experimentation.
• Proficient in SQL and Python.
• Experience with BI/data viz tools such as Sigma, Tableau, Looker.
• Experience with paid media and acquisition channels.
• Mobile app marketing analytics and MMPs (AppsFlyer, SSOT) preferred.
• Strong communication and stakeholder management.

Responsibilities

• Partner cross-functionally with Marketing, Product, and other teams to improve data quality and measurement consistency.
• Independently lead insights and deep-dive analyses to optimize acquisition, channel performance, and ROI.
• Own and advance attribution, MMM, and other measurement approaches to evaluate ROI across channels.
• Design and scale experimentation approaches including A/B tests and incrementality studies.
• Define, monitor, and interpret core marketing KPIs (CAC, LTV, ROI) for growth.
• Serve as strategic thought partner to Marketing leaders and translate findings into actionable recommendations.
• Raise analytical standards and coach peers on analytics methods.

Job description

Credit Genie's Analytics team seeks a Staff Marketing Data Analyst to partner with Marketing, measure performance, and drive growth. You will own complex analyses and measurement frameworks, translating data into actionable recommendations for senior leaders.

With deep marketing analytics expertise, you will influence decisions without direct people management, raise the analytical bar, and help shape investment in paid and organic channels across the business.