Staff Marketing Data Analyst

Credit Genie; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Fitness reimbursement

401(k) match

Meal program

HSA match

Life and disability insurance

Flexible PTO

Job summary

Credit Genie's Analytics team seeks a Staff Marketing Data Analyst to partner with Marketing, measure performance, and drive growth. You will own complex analyses and measurement frameworks, translating data into actionable recommendations for senior leaders.

With deep marketing analytics expertise, you will influence decisions without direct people management, raise the analytical bar, and help shape investment in paid and organic channels across the business.

Qualifications

• 7+ years in marketing analytics or related field with ownership of complex analyses.
• Deep knowledge of marketing data, measurement, and experimentation.
• Proficient in SQL and Python.
• Experience with BI/data viz tools such as Sigma, Tableau, Looker.
• Experience with paid media and acquisition channels.
• Mobile app marketing analytics and MMPs (AppsFlyer, SSOT) preferred.
• Strong communication and stakeholder management.

Responsibilities

• Partner cross-functionally with Marketing, Product, and other teams to improve data quality and measurement consistency.
• Independently lead insights and deep-dive analyses to optimize acquisition, channel performance, and ROI.
• Own and advance attribution, MMM, and other measurement approaches to evaluate ROI across channels.
• Design and scale experimentation approaches including A/B tests and incrementality studies.
• Define, monitor, and interpret core marketing KPIs (CAC, LTV, ROI) for growth.
• Serve as strategic thought partner to Marketing leaders and translate findings into actionable recommendations.
• Raise analytical standards and coach peers on analytics methods.

Job description

Company

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability.

Company

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability.

Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal in 2017). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.

Overview

Join our innovative Analytics team and help enable a world-class Marketing organization. As a Staff Marketing Data Analyst, you will serve as the dedicated analytics partner to Marketing, using data, measurement, and experimentation to improve customer acquisition, marketing efficiency, and business growth. You will independently own complex analyses and measurement frameworks, translate data into actionable recommendations, and help Marketing leaders understand what is working, why it is working, and where to invest next. The successful candidate will combine deep marketing analytics expertise, analytical rigor, and strong business judgement with the ability to influence senior stakeholders and drive decisions without direct people-management responsibility.

What You'll Do

• Partner cross-functionally with Marketing, Product, and other teams to improve marketing data quality, align data requirements, and ensure measurement approaches are consistent and trusted.
• Independently lead actionable insights and deep-dive analyses that optimize customer acquisition, channel performance, campaign effectiveness, and marketing investment.
• Own and advance multi-touch attribution (MTA), marketing mix modeling (MMM), and other measurement approaches to evaluate ROI across paid media, organic, and other marketing channels.
• Design and scale experimentation approaches, including A/B testing and incrementality studies, to evaluate campaign effectiveness and inform investment decisions.
• Define, monitor, and interpret core marketing KPIs, including customer acquisition cost (CAC), lifetime value (LTV), and campaign ROI, to assess marketing efficiency and growth performance.
• Serve as a strategic thought partner to Marketing leaders, challenging assumptions and translating complex analytical findings into clear recommendations and business actions.
• Raise the analytical bar across the team by sharing best practices, improving measurement standards, and coaching peers on marketing analytics methods and decision-making.

Requirements

• 7+ years of experience in marketing analytics, growth analytics, data analytics, or a related quantitative field, with demonstrated ownership of complex analytical work.
• Master's degree in Analytics, Marketing, Economics, Statistics, Mathematics, Computer Science, or a similar quantitative field.
• Advanced SQL skills and proficiency in Python or a similar analytical programming language.
• Experience with BI and data visualization tools such as Sigma, Tableau, Looker or similar platforms.
• Deep understanding of marketing data, measurement, experimentation, and performance analysis, with demonstrated ability to independently translate insights into business action.
• Experience with paid media and acquisition channels, including channel performance metrics and measurement approaches.
• Hands-on knowledge of mobile app marketing analytics and MMPs, with AppsFlyer and SSOT experience strongly preferred.
• Excellent communication, collaboration, and stakeholder management skills, with the ability to influence senior Marketing partners and drive decisions through data without formal authority.
• Familiarity with modern data platforms and analytics workflows, such as Snowflake, AWS, dbt, or similar technologies.

Benefits And Perks

Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.

We believe working alongside each other in person is the best way to build a great product and foster a strong company culture. Our expectation is that employees are in the office five days a week, allowing for optimal collaboration, inclusivity, and productivity. At the same time, we understand that life happens and recognize the importance of flexibility. We are committed to supporting our employees when circumstances arise that require remote work or adjusted schedules. Our goal is to ensure everyone can effectively balance personal and professional responsibilities while maintaining our collaborative and productive environment.

Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees.

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
• Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting
• Meal program available for both lunch and dinner
• Pre-tax benefits, including a $1,000 HSA match
• Life and accidental insurance
• Flexible PTO

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks.

Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.