Senior Manager, Customer Marketing

EcoVadis; Toronto; Hybrid; CAD 75,000 - 115,000; Full time

Job summary

An established industry player seeks a Senior Manager of Customer Marketing to lead customer engagement and drive revenue growth. This dynamic role involves optimizing customer lifecycle strategies, enhancing retention, and implementing data-driven marketing programs. Collaborate with cross-functional teams to leverage innovative technologies and AI tools for personalized customer experiences. Join a mission-driven organization committed to sustainability and make a significant impact on customer relationships while enjoying a flexible hybrid work environment. If you are passionate about marketing and ready to shape the future of customer engagement, this opportunity is for you.

Benefits

Flexible working hours

Referral bonus policy

Wellness allowance

Medical coverage benefits

Life Insurance

Paid employee volunteer day

Monthly allowance for electricity and Internet

Work from abroad policy

Qualifications

• 5+ years in customer marketing, preferably in B2B SaaS.
• Proven success in driving retention and expansion through marketing programs.

Responsibilities

• Identify and activate cross-sell opportunities to maximize customer value.
• Establish a comprehensive customer contact strategy to enhance engagement.

Skills

Customer Marketing

Analytical Skills

Cross-Selling

Collaboration

Communication Skills

Growth Hacking

Education

Bachelor’s degree in Marketing

MBA

Tools

Hubspot

Selligent

Salesforce

Job description

Company Description

Work smart, have fun and make an impact!

Our purpose is to guide all companies toward a sustainable world.
EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.

Learn more about our team and culture on EcoVadis careers page .

Job Description

Are you a growth-driven marketer with a passion for creating impactful customer experiences and driving revenue expansion?

EcoVadis is looking for a Senior Manager of Customer Marketing to own and optimize our customer lifecycle strategy, with a focus on identifying cross-sell opportunities, enhancing retention, and building scalable, data-driven programs to increase customer engagement and product adoption.

This is a unique opportunity to work on a global mandate, collaborate across functions, and shape the way EcoVadis engages with its customers at every stage of their journey.
If you thrive in a fast-paced, innovative environment and are ready to make a measurable impact, we want to hear from you.

Key Responsibilities:

1. Cross-Sell & Revenue Expansions: Identify and activate cross-sell opportunities across EcoVadis’s suite of products to ensure customers unlock the full value of EcoVadis sustainability solutions:
   • Conduct analysis to identify untapped revenue opportunities within existing accounts.
   • Design and execute targeted cross-sell and expansions campaigns that drive portfolio as well as global account expansion.
   • Develop marketing toolkit to support sales/renewals teams to effectively follow through on upsell/expansion programs.
2. Own and Optimize the Customer Lifecycle: Establish and execute a comprehensive customer contact strategy, creating scalable, measurable programs that onboard, engage customers, and drive product adoption, to ultimately reduce churn and drive lifetime value.
   • Design multi-touch customer journeys across the lifecycle for the different customer segments and persona, working collaboratively with the Customer Success and Product teams.
   • Create and execute personalized campaigns that showcase additional product value and align with customer pain points and business goals.
3. Strengthen Customer Relationships: Develop an aligned and proactive customer contact strategy working collaboratively across customer success, product, sector initiatives, and partnerships teams.
   • Keep customers up to date on enhancements: deliver consistent messaging, and maximize the impact of product updates and campaigns to drive value realization for customers.
   • Develop content program for customers which integrates success stories, case studies, thought leadership, as well as other topics of interest into the customer marketing programs.
4. Collaboration & Alignment: Partner with cross-functional teams including Product Marketing, Product Management, Sales and Customer Success to design and drive customer marketing programs.
   • Leverage acquisition campaigns, content, and customer advocacy opportunities to accelerate pipeline for cross-sells and drive deeper customer engagement.
5. Technology & AI-Driven Innovation:
   • Leverage AI-powered tools to scale customer marketing efforts, personalize engagement, and predict customer needs.
   • Utilize marketing automation and CRM systems to deliver timely, relevant communications tailored to different customer segments.
6. Experimentation, Performance Analysis & Optimization:
   • Use data and customer insights to identify trends, mitigate churn risks, and activate upsell and cross-sell opportunities. Partner with Sales to turn these insights into measurable revenue.
   • Track, measure, and report on customer marketing KPIs, and leverage data driven insights to improve program effectiveness and drive business impact.
   • Use data-driven decision-making to continuously refine campaigns, ensuring they drive measurable business impact.
   • Adopt a growth hacker mindset to experiment with lifecycle programs, analyze outcomes, and rapidly scale successful initiatives.

Qualifications:

• Bachelor’s degree in Marketing or a related field. MBA preferred.
• 5+ years of experience in customer marketing, preferably within B2B SaaS.
• Proven track record of developing and executing successful customer marketing programs that drive retention and expansion.
• Strong analytical skills, with the ability to leverage data to identify opportunities and optimize strategies.
• Experience working with marketing automation platforms (e.g., Hubspot, Selligent) and CRM tools (e.g., Salesforce).
• Excellent communication and collaboration skills, with the ability to influence cross-functional teams.
• Passion for innovation, AI-driven marketing, and delivering exceptional customer experiences.
• Comfortable working in a fast-paced, dynamic environment and adapting to evolving priorities.

Additional Information:

• Start date: ASAP
• Full-time position (After probation period)
• Location - Toronto
• Hybrid role

Why Join Us?

• Profitable, well-backed company with leadership committed to scaling demand gen the right way.
• Strong investment and support from a commercially minded leadership team.
• Opportunity to refine and expand an existing demand generation function at scale.
• Impact-driven role with autonomy to define success in enterprise growth.

In return for your expertise and energy, we offer:

• Support with all the necessary office and IT equipment.
• Flexible working hours.
• Referral bonus policy.
• Sustainability events and community involvement.
• Peer recognition program.
• Employee-led resource groups.
• Wellness allowance for mental and physical wellbeing.
• Access to professional mental health support.
• Hybrid work organization.
• GRSP and TFSA matching program available.
• Medical coverage benefits including health, vision and dental.
• Life Insurance, Critical Illness, Accidental death, long-term disability insurance.
• Work from abroad policy.
• Paid employee volunteer day.
• Monthly Allowance for electricity and Internet.

Don’t fit all the criteria but still think you’d be a good candidate?Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We’re interested in hiring capable people, regardless of professional and educational background.

Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know.

Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect.EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as: photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region/country), university name (instead, please state any degrees obtained and the study major).