Sr. Customer Marketing Manager - (Remote - US or Canada)

Jobgether; Canada; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Sr. Customer Marketing Manager to drive customer engagement and advocacy. In this remote role, you will develop comprehensive marketing strategies that enhance product adoption and customer experience. Your expertise will help foster relationships with key stakeholders while managing customer marketing programs. This role offers a chance to make a significant impact within a dynamic environment that values collaboration and personal growth. Join a forward-thinking company that provides competitive benefits and promotes a healthy work-life balance.

Benefits

Second Fridays - day off every second Friday

Comprehensive health coverage

Generous paid parental leave

Wellness resources and allowances

Global Volunteer Day with company matching

Unlimited time off

Monthly talent development meetings

Regular all-hands meetings

Qualifications

• 5+ years of experience in Customer Marketing or Product Marketing.
• Proven track record of successful programs and advocacy initiatives.

Responsibilities

• Create and execute customer marketing strategies to enhance product adoption.
• Collaborate with cross-functional teams to ensure a seamless customer journey.

Skills

Customer Marketing

Product Marketing

Collaboration Skills

Communication Skills

Strategic Thinking

Problem-Solving

Tools

HubSpot

Salesforce

Gainsight

G2

Testimonial Hero

Job description

Sr. Customer Marketing Manager - (Remote - US or Canada)

Jobgether offers all remote jobs globally. We match you to roles where you're most likely to succeed and provide feedback on every application to help you learn. Say goodbye to guesswork, application black holes, or recruiter ghosting in your job search.

We are looking for a Sr. Customer Marketing Manager for one of our clients, remotely based in the United States or Canada.

As the Sr. Customer Marketing Manager, your responsibilities will include creating and executing customer marketing strategies to enhance product adoption, customer engagement, and advocacy. You will collaborate with cross-functional teams to ensure a seamless customer journey from onboarding through ongoing support. Your role will involve amplifying the voice of the customer through personalized content, customer advocacy programs, and initiatives that improve the customer experience.

Accountabilities:

1. Develop and implement a comprehensive customer lifecycle program, mapping customer touchpoints from purchase to ongoing support.
2. Lead the customer engagement strategy, organizing in-person and virtual events to maintain frequent communication with customers.
3. Collaborate with Sales, Customer Success, and Professional Services to optimize the customer experience and drive product adoption.
4. Foster relationships with key technical champions, sourcing success stories, peer reviews, references, and speaking opportunities.
5. Oversee customer marketing programs, including account-based campaigns to drive expansion.
6. Manage relationships with external partners, such as agencies, to support customer marketing initiatives.

Requirements:

• 5+ years of experience in Customer Marketing or Product Marketing, with a proven track record of successful programs and advocacy initiatives.
• Strong collaboration skills and experience working cross-functionally with Sales, Customer Success, and Marketing teams.
• Excellent communication and writing skills to craft compelling customer stories and messaging.
• Experience in the cybersecurity space and understanding of B2B marketing practices.
• Familiarity with marketing and customer success tools like HubSpot, Salesforce, Gainsight, G2, and Testimonial Hero.
• Strong strategic thinking, problem-solving skills, and a results-driven approach.

Benefits:

• Competitive salary based on experience.
• Second Fridays - a company-wide day off every second Friday of the month.
• Comprehensive benefits, including health coverage for you and dependents (US).
• Generous paid parental leave (US).
• Wellness resources and allowances, including a free mindfulness app membership and Wellness Wednesdays.
• Global Volunteer Day with company matching and 3 volunteer days off.
• Unlimited time off (US) and competitive time off globally.
• Monthly talent development and cross-functional meetings to support your growth.
• Regular all-hands meetings and team gatherings to foster collaboration.