Senior Marketing Manager, Customer Lifecycle (Canada-Remote)

McLean & Company; Canada; Remote; CAD 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Senior Marketing Manager for Customer Lifecycle Programs to drive customer retention and growth. This role involves developing strategies for customer advocacy and lifecycle initiatives, collaborating with various teams to enhance customer relationships and brand loyalty.

Qualifications

• 7-10 years of experience in B2B marketing, customer engagement, or advocacy roles.
• Experience managing customer lifecycle programs.

Responsibilities

• Develop and execute a comprehensive customer advocacy strategy.
• Implement initiatives for customer growth and onboarding.
• Track and analyze performance metrics to refine strategies.

Skills

Relationship-building

Customer success amplification

Integrated marketing campaigns

Content creation

Communication

Analytical skills

Organizational skills

Creative problem-solving

Adaptability

Education

BS/MS degree in marketing, communications, or related field

Tools

Salesforce

HubSpot

Marketo

Job description

Senior Marketing Manager, Customer Lifecycle (Canada-Remote)

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The Role

The Senior Marketing Manager – Customer Lifecycle Programs will play a critical role in driving customer retention and growth. This position is responsible for developing and executing programs that support key stages of the customer lifecycle, including customer advocacy, a new awards program, and customer lifecycle initiatives. The goal is to foster deeper customer relationships, enhance brand loyalty, increase customer lifetime value, and reinforce the impact of our products and services.

This role requires a strategic, results-driven marketer with a passion for customer engagement, storytelling, and program execution. The candidate will collaborate cross-functionally with sales, executive services, and other stakeholders to ensure an integrated and seamless customer experience.

Key Responsibility Areas

As a Senior Marketing Manager, you will:

Customer Advocacy

• Develop and execute a comprehensive customer advocacy strategy to increase engagement and reinforce loyalty.
• Manage and scale the customer awards program to recognize success stories.
• Identify and nurture customer advocates for case studies, testimonials, and peer networking.
• Collaborate with sales and executive teams to identify high-value advocacy opportunities.
• Develop strategies to encourage customer referrals and peer recommendations.

Customer Lifecycle

• Implement initiatives for customer growth and onboarding to promote product adoption and engagement.
• Align lifecycle initiatives with business goals in collaboration with sales and services teams.
• Track and analyze performance metrics to refine strategies.

Qualifications

• BS/MS degree in marketing, communications, or related field.
• 7-10 years of experience in B2B marketing, customer engagement, or advocacy roles.
• Experience managing customer lifecycle programs.

Skills & Abilities

• Strong relationship-building and customer success amplification skills.
• Proven experience in integrated marketing campaigns and content creation.
• Excellent communication, analytical, and organizational skills.
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
• Creative problem-solving and adaptability in a dynamic environment.

We are an equal opportunity employer committed to diversity and inclusion. We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or other protected factors. Accommodation will be provided upon request throughout the recruitment process.