Senior Marketing Manager, Customer Lifecycle (Canada-Remote)

Info-Tech Research Group; Canada; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading company is seeking a Senior Marketing Manager to enhance customer engagement and loyalty through strategic programs. The role involves collaboration across teams to develop customer advocacy initiatives and lifecycle management strategies aimed at increasing customer lifetime value. Ideal candidates will have a strong marketing background and proven success in B2B environments.

Qualifications

• 7-10 years in B2B marketing, customer engagement, or advocacy roles.
• Experience managing customer lifecycle programs like onboarding, advocacy, and awards.

Responsibilities

• Develop and implement strategies to increase customer engagement and loyalty.
• Design and execute initiatives for customer growth and onboarding.

Skills

Relationship Building

Customer Success Amplification

Communication

Content Creation

Analytical Mindset

Creative Problem Solving

Organizational Skills

Education

BS/MS in Marketing

Communications

Tools

Salesforce

HubSpot

Marketo

Job description

Senior Marketing Manager, Customer Lifecycle (Canada-Remote)

Join to apply for the Senior Marketing Manager, Customer Lifecycle (Canada-Remote) role at Info-Tech Research Group.

This role is responsible for developing and executing programs that support key stages of the customer lifecycle, including customer advocacy, an awards program, and other customer lifecycle initiatives. The goal is to foster deeper customer relationships, enhance brand loyalty, increase customer lifetime value, and reinforce the impact of our products and services.

The ideal candidate is a strategic, results-driven marketer passionate about customer engagement, storytelling, and program execution. Collaboration with sales, executive services, and other stakeholders is essential to ensure an integrated customer experience.

Key Responsibilities

1. Customer Advocacy

• Develop and implement strategies to increase customer engagement and loyalty.
• Manage and scale our customer awards program to recognize success stories.
• Nurture customer advocates for case studies, testimonials, events, and networking.
• Collaborate with sales and executive teams to identify high-value advocacy opportunities.
• Encourage customer referrals and peer recommendations aligned with growth goals.

Customer Lifecycle

• Design and execute initiatives for customer growth and onboarding to promote product adoption and account expansion.
• Coordinate with sales and service teams to align initiatives with business objectives.
• Measure and analyze program performance, refining strategies for maximum effectiveness.

Qualifications

• BS/MS in marketing, communications, or related field.
• 7-10 years in B2B marketing, customer engagement, or advocacy roles.
• Experience managing customer lifecycle programs like onboarding, advocacy, and awards.

Skills & Abilities

• Strong relationship-building and customer success amplification skills.
• Proven experience in integrated marketing campaigns and storytelling.
• Excellent communication and content creation skills.
• Analytical mindset with data-driven decision-making ability.
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
• Creative problem-solving and organizational skills.
• Ability to adapt to changing priorities and work in a dynamic environment.

We are an equal opportunity employer committed to diversity and inclusion. Accommodation requests will be considered throughout the recruitment process.