Senior Manager, Advanced Analytics

dentsu; Golden Horseshoe; Remote; CAD 94,000 - 153,000; Full time

Job summary

A leading marketing agency is seeking a Senior Manager for Advanced Analytics. This role involves leading a dynamic team focused on data analysis, reporting, and optimization to drive client business goals. The ideal candidate will possess strong analytical skills, leadership abilities, and experience in digital media analysis. This position offers a collaborative environment where insights are key to strategic decision-making. Join a forward-thinking team dedicated to innovation in the marketing industry.

Benefits

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Qualifications

• 4-5 years experience as a digital media analyst or specialist.
• Experience leading technical projects across teams.
• Expertise in presenting analytics and research findings.

Responsibilities

• Lead meetings with stakeholders to present media performance results.
• Collaborate to develop reporting dashboards and optimization strategies.
• Mentor and develop team members to ensure productivity.

Skills

Communication

Problem Solving

Leadership

Data Analysis

Education

Bachelor’s Degree in advertising/marketing, business, engineering or statistics/mathematics

Tools

SQL Server

Tableau

MS Excel

PowerPoint

Job description

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Job Description:

No sponsorship is available for this position.

Job Description:

Applicants must be currently authorized to work in the U.S. on a full-time basis. No sponsorship is available for this position.

We are looking for a passionate leader and analyst with a problem-solving mindset that is ready to push the envelope in the marketing industry. Our Analytics Team sits at the center of the agency, powering all aspects of a client's strategy, messaging, content creation, and media activation. This team is driving our client’s business goals throughout the convergence planning process.

Overall Summary - Position Description

The Analytics Team is a highly collaborative and dynamic group responsible for all aspects of data collection, reporting, and analysis to optimize media and integrate technology, ultimately driving business results. This includes developing and managing methodologies for tracking, identifying, and solving issues, interpreting and presenting program results and insights, and working towards a data-driven analysis approach for clients.

As a key member of the team, you will play an instrumental role in providing leadership, project management, timely in-depth reporting, insights, and optimization solutions. You are expected to be an active participant in the business, consistently engaged and contributing ideas and insights that will further clients' business goals. This position requires an individual capable of managing multiple projects, tasks, and people simultaneously. Additionally, you will be responsible for mentoring and developing your team to become highly productive and effective contributors in the analytics ecosystem. The ideal candidate will be intellectually curious, able to mine data to answer complex questions, and capable of clearly communicating findings. Attention to process and detail is essential.

KEY AREAS OF RESPONSIBILITY

• Lead meetings with product owners and key stakeholders to present media performance results, create measurement plans, KPIs and optimization strategies
• Collaborate with multiple team members and stakeholders to successfully capture all of their audience analytics and research needs, activate them in our proprietary reporting/insights ecosystem and successfully deliver actionable insights to clients
• Observe, analyze and report on digital media campaigns and provide recommendations for optimization
• Collaborate to develop the creation of tools and techniques to optimize media performance to drive brand consideration and performance of key marketing activities
• Lead and coordinate the development and implementation of reporting dashboards
• Have the ability to set up appropriate testing scenarios to determine key insights and answers to key business questions
• Regularly prepare, present, explain in detail and defend media performance results to internal stakeholders and clients.
• Develop presentations, overviews, and tactical POVs that will meet and exceed client expectations
• Assist with new business pitches (analyze data, provide consumer insights, create surveys, participate in focus groups, etc.)
• Test and evaluate new tools and technology, and understand how they can fit into the existing analytics infrastructure
• Keep up to date with the latest trends in media, research, consumer insights, communications and technology
• Proactively resolve issues, know when to and to whom to escalate
• Manage multiple deliverables and seamlessly transition among them
• Mentor and develop all team members to ensure they are key contributors in the organization
• Actively promote the data driven decision making culture across the company and with the clients
  
  
  

QUALIFICATIONS/SKILLS:

• Bachelor’s Degree – ideally with a concentration in advertising/marketing, business, engineering or statistics/mathematics
• 4-5 yrs experience as a digital media analyst or specialist in media planning, consumer research, account planning, marketing, or media research
• Experience successfully leading technical projects across teams with multiple stakeholders
• Very proficient in MS Excel and PowerPoint. SQL Server and/or Tableau experience preferred
• Experience with survey development, digital campaign and/or creative analysis (display, mobile, social media, search and/or email)
• Experience with web analytics tools or digital creative optimization is a plus
• Excellent written and verbal communication skills and the ability to work well in a highly collaborative team environment
• Prior knowledge and understanding of DFA/DCM, DS3, Prisma, media tagging, SQL queries, and other marketing and research friendly tools is preferred
• Experience and expertise presenting analytics and research findings and recommendations
• Expertise working directly with clients, and managing expectations and projects to ensure all needs are addressed
• Strong organizational and time management skills
• Must be a detail oriented, curious, pro-active problem solver
  
  
  

The annual salary range for this position is $94,000-$152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
  
  
  

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

To begin the application process, please click on the “Apply” button at the top of this job posting.

Location:

USA – Remote – Michigan – Eastern Time

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.



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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Advertising Services

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