Senior Living Sales & Engagement Specialist

Prima Living; Aurora; On-site; CAD 55,000 - 60,000; Full time

Job summary

Prima Living, part of the Primacorp group, is shaping senior living in Canada. We are seeking a sales-focused professional to drive occupancy, manage inquiries, tours, and move-ins at our Park Place community, onsite.

You will build relationships, maintain CRM, forecast performance, and engage with local communities and outreach events, with a flexible schedule including evenings/weekends as needed.

Qualifications

• 2+ years consultative or relationship-based sales experience preferred.
• Experience in retirement living, healthcare, or hospitality an asset.
• Strong sales performance and CRM skills.
• Excellent communication and relationship-building abilities.
• Valid driver’s license and access to transportation.
• Business/marketing education an asset.

Responsibilities

• Drive occupancy, move-ins, and revenue targets
• Manage full sales cycle: inquiries, tours, follow-ups, and closing
• Conduct personalized residence tours
• Maintain CRM, pipeline, and accurate forecasting
• Execute local outreach and build referral relationships
• Attend community events and generate qualified leads
• Provide empathetic guidance to prospects and families through decision-making and move-in
• Ensure smooth transition in collaboration with operations teams
• Track sales activity, leads, and performance metrics
• Monitor local market and competitors

Skills

Consultative sales

Relationship-building

CRM proficiency

Education

Business/Marketing education

Tools

CRM software

Job description

Prima Living, part of the Primacorp group, is shaping senior living in Canada. We are seeking a sales-focused professional to drive occupancy, manage inquiries, tours, and move-ins at our Park Place community, onsite.

You will build relationships, maintain CRM, forecast performance, and engage with local communities and outreach events, with a flexible schedule including evenings/weekends as needed.