Retirement Living Consultant

Prima Living; Aurora; On-site; CAD 55,000 - 60,000; Full time

Job summary

Prima Living, part of the Primacorp group, is shaping senior living in Canada. We are seeking a sales-focused professional to drive occupancy, manage inquiries, tours, and move-ins at our Park Place community, onsite.

You will build relationships, maintain CRM, forecast performance, and engage with local communities and outreach events, with a flexible schedule including evenings/weekends as needed.

Qualifications

• 2+ years consultative or relationship-based sales experience preferred.
• Experience in retirement living, healthcare, or hospitality an asset.
• Strong sales performance and CRM skills.
• Excellent communication and relationship-building abilities.
• Valid driver’s license and access to transportation.
• Business/marketing education an asset.

Responsibilities

• Drive occupancy, move-ins, and revenue targets
• Manage full sales cycle: inquiries, tours, follow-ups, and closing
• Conduct personalized residence tours
• Maintain CRM, pipeline, and accurate forecasting
• Execute local outreach and build referral relationships
• Attend community events and generate qualified leads
• Provide empathetic guidance to prospects and families through decision-making and move-in
• Ensure smooth transition in collaboration with operations teams
• Track sales activity, leads, and performance metrics
• Monitor local market and competitors

Skills

Consultative sales

Relationship-building

CRM proficiency

Education

Business/Marketing education

Tools

CRM software

Job description

Prima Living, a proud member of the Primacorp group of companies, is leading the next generation of senior living in Canada with their Amenida brand. Guided by Primacorp's vision and resources, we're growing a network of vibrant, people-first communities that put compassion and connection at the heart of everything we do. Through cultural inclusivity, operational excellence, and genuine care, we're redefining what retirement living can be. Together, Prima Living and Primacorp are building a purpose-driven future where every resident feels valued, supported, and truly at home.

Reports To: Executive Director / General Manager

Job Status: Full-Time

Pay: $55,000–$60,000 + Bonus

Location: Onsite Prima Living - Park Place

Your Day-to-Day

• Drive occupancy, move-ins, and revenue targets
• Manage full sales cycle: inquiries, tours, follow-ups, and closing
• Conduct personalized residence tours
• Maintain CRM, pipeline, and accurate forecasting
• Execute local outreach and build referral relationships
• Attend community events and generate qualified leads
• Provide empathetic guidance to prospects and families through decision-making and move-in
• Ensure smooth transition in collaboration with operations teams
• Track sales activity, leads, and performance metrics
• Monitor local market and competitors

What You Bring

• 2+ years consultative or relationship-based sales experience preferred
• Experience in retirement living, healthcare, or hospitality an asset
• Strong sales performance and CRM skills
• Excellent communication and relationship-building abilities
• Valid driver’s license and access to transportation
• Business/marketing education an asset

Working Conditions

• Flexible schedule, including evenings/weekends as needed
• Local travel for outreach and events
• Mix of office, residence, and community-based work
• Fast-paced, high-touch customer engagement environment

We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.

We are proudly Canadian - rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.