Senior Living Sales Consultant — Flexible Schedule & Growth

Prima Living; Whitby; On-site; CAD 55,000 - 60,000; Full time

Job summary

Prima Living in Whitby is seeking a results-driven sales professional to drive occupancy and revenue for our Amenida communities. You will manage the full sales cycle—from inquiries and tours to closing—while maintaining CRM, forecasting, and local outreach.

Flexible schedule with local travel and weekend availability. You will provide empathetic guidance to prospects and families, coordinating with operations for smooth move-ins and a high-touch resident experience.

Qualifications

• 2+ years consultative or relationship-based sales experience preferred.
• Experience in retirement living, healthcare, or hospitality an asset.
• Strong CRM skills and ability to manage a pipeline.
• Excellent communication and relationship-building abilities.
• Valid driver’s license and access to transportation.
• Business/marketing education an asset.

Responsibilities

• Drive occupancy, move-ins, and revenue targets.
• Manage full sales cycle: inquiries, tours, follow-ups, and closing.
• Conduct personalized residence tours.
• Maintain CRM, pipeline, and accurate forecasting.
• Execute local outreach and build referral relationships.
• Attend community events and generate qualified leads.
• Provide empathetic guidance to prospects and families through decision-making and move-in.
• Ensure smooth transition in collaboration with operations teams.
• Track sales activity, leads, and performance metrics.
• Monitor local market and competitors.

Skills

Consultative sales

CRM

Relationship-building

Communication skills

Driver's license

Local travel

Education

Business/Marketing education

Tools

CRM software

Job description

Prima Living in Whitby is seeking a results-driven sales professional to drive occupancy and revenue for our Amenida communities. You will manage the full sales cycle—from inquiries and tours to closing—while maintaining CRM, forecasting, and local outreach.

Flexible schedule with local travel and weekend availability. You will provide empathetic guidance to prospects and families, coordinating with operations for smooth move-ins and a high-touch resident experience.