Senior Living Paid Media Lead (Remote)

Blacksmith Agency LLC; Calgary; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager for Senior Living. You will own paid media campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads for a portfolio of senior living operators and home care providers.

You will set budgets, bid strategies, track success with GA4 and GTM, and craft 90-day roadmaps. You’ll communicate results on calls with US clients and guide long-term account growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of improving ROAS, CPA, or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Experience with senior living or multi-location businesses is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting, and creative testing.
• Set up conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps with the client narrative.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English on US calls

ROAS/CPA improvement

Tools

GA4

Tag Manager

Microsoft Ads

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager for Senior Living. You will own paid media campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads for a portfolio of senior living operators and home care providers.

You will set budgets, bid strategies, track success with GA4 and GTM, and craft 90-day roadmaps. You’ll communicate results on calls with US clients and guide long-term account growth.