Remote Paid Media Manager — Senior Living

Blacksmith Agency LLC; Quebec; Remote; CAD 126,000 - 182,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Paid Media Manager, Senior Living to own paid media for a portfolio of senior living clients. You will shape strategy, allocate budgets, and drive growth across Google Ads, Meta, LinkedIn, and Microsoft Ads, acting as the strategic voice on client calls.

You will manage campaigns end-to-end, testing, and optimization to maximize ROAS and retention. You will work remotely across Canada, the US, or South Africa, collaborating with US clients on live calls and

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA/pipeline improvements.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.
• Paid media for multi-location senior living is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Plan budget allocation, bidding, targeting and testing.
• Implement conversion tracking and reliable attribution with GA4, tag manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and report on numbers.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency Experience

US Client Calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency LLC is seeking a Paid Media Manager, Senior Living to own paid media for a portfolio of senior living clients. You will shape strategy, allocate budgets, and drive growth across Google Ads, Meta, LinkedIn, and Microsoft Ads, acting as the strategic voice on client calls.

You will manage campaigns end-to-end, testing, and optimization to maximize ROAS and retention. You will work remotely across Canada, the US, or South Africa, collaborating with US clients on live calls and