Senior Lifecycle Marketing Architect (Remote Canada)

Canadian Red Cross; Canada; Remote; CAD 85,000 - 110,000; Full time

Job summary

Canadian Red Cross is seeking a Senior Lifecycle Marketing Specialist to own and optimize our donor lifecycle in HubSpot. You will design automated journeys for acquisition, onboarding, retention, upgrade and reactivation, aligning marketing, fundraising and data teams for a unified donor experience.

The role emphasizes data-driven decision making, audience segmentation, and continuous optimization to maximize donor value and revenue growth while ensuring privacy and compliance.

Qualifications

• 6-9 years of relevant experience in lifecycle/CRM marketing roles.
• Experience designing donor or customer journeys across multiple stages.
• Hands-on HubSpot expertise (workflows, lists, properties, reporting).
• Experience integrating marketing automation with CRM and donation platforms.

Responsibilities

• Lead donor lifecycle strategies across acquisition, onboarding, retention and reactivation.
• Own and optimize marketing automation within HubSpot with scalable workflows.
• Maintain audience segmentation and performance measurement frameworks.
• Monitor KPIs and drive data-informed optimization across campaigns.

Skills

HubSpot

Lifecycle marketing

Audience segmentation

Data-driven optimization

Marketing automation

Cross-functional collaboration

Compliance awareness

Education

Marketing degree or diploma

Tools

HubSpot

Unity

Fundraise Up

Salesmsg

Job description

Canadian Red Cross is seeking a Senior Lifecycle Marketing Specialist to own and optimize our donor lifecycle in HubSpot. You will design automated journeys for acquisition, onboarding, retention, upgrade and reactivation, aligning marketing, fundraising and data teams for a unified donor experience.

The role emphasizes data-driven decision making, audience segmentation, and continuous optimization to maximize donor value and revenue growth while ensuring privacy and compliance.