Senior Lifecycle Marketing Architect

Emploive; Vancouver; Hybrid; CAD 65,000 - 75,000; Full time

Benefits offered by this job

Equity

20+ days PTO

Health insurance

Modern coworking space

Fun team to work with

Job summary

Zen Educate in Vancouver (Hybrid) is seeking a Senior Lifecycle Marketing Specialist to design and optimise lifecycle programs that drive activation, engagement and retention for educators and schools. You will own end-to-end campaigns across channels, work with Product, Operations and Sales, and continuously improve based on data insights.

The role requires 3–5 years in Lifecycle Marketing or Marketing Automation, with a passion for understanding customer behaviour and building scalable systems.

Qualifications

• Hands-on experience with marketing automation platforms (Customer.io, Braze, HubSpot, Iterable or similar).
• Excel and / or Google Sheets for data analysis and reporting.
• AI tools (ChatGPT, Claude or similar) to assist campaigns.
• Nice to have: data visualization tools such as Tableau or Looker.
• Nice to have: familiarity with SQL, HTML, Liquid or similar.

Responsibilities

• Build lifecycle programs across email, SMS, in-app, and other touchpoints.
• Own the design, implementation and optimisation of lifecycle marketing programs.
• Create customer journeys to improve activation, engagement and retention.
• Build campaigns in CRM tools, write copy, create segments and ensure quality.
• Measure outcomes and drive improvements aligned to business goals.

Tools

Marketing automation platforms

Excel/Google Sheets

AI tools

Tableau/Looker

SQL/HTML/Liquid

Job description

Zen Educate in Vancouver (Hybrid) is seeking a Senior Lifecycle Marketing Specialist to design and optimise lifecycle programs that drive activation, engagement and retention for educators and schools. You will own end-to-end campaigns across channels, work with Product, Operations and Sales, and continuously improve based on data insights.

The role requires 3–5 years in Lifecycle Marketing or Marketing Automation, with a passion for understanding customer behaviour and building scalable systems.