Senior Specialist, Lifecycle Marketing

Altis Technology; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Learning & growth opportunities

Collaborative team

Marketing automation exposure

Job summary

Altis Technology in Toronto is seeking a hands-on Lifecycle Marketing Specialist to design, build, and optimize automated customer journeys that engage customers and strengthen relationships in a financial services environment.

You'll work with lifecycle strategists, analysts, writers, and marketing tech specialists to translate campaign strategies into journeys using enterprise CRM platforms, with a flexible hybrid work model and a focus on continuous improvement.

Qualifications

• 2+ years of hands-on CRM or lifecycle marketing experience building automated customer journeys.
• Experience with Microsoft Dynamics 365 Marketing or Salesforce Marketing Cloud.
• Proven experience creating customer journeys, audience segmentation, triggers, workflow logic, and automated email campaigns.
• Strong troubleshooting skills with the ability to work in evolving CRM environments.
• Excellent collaboration and communication skills with cross-functional stakeholders.

Responsibilities

• Build and launch automated customer journeys using Microsoft Dynamics 365 or a comparable CRM platform.
• Create emails, audience segments, triggers, workflow logic, and wait periods for lifecycle campaigns.
• Test, QA, troubleshoot, and optimize journeys to ensure they perform as intended.
• Collaborate with lifecycle strategists, analysts, content writers, and technical specialists to implement campaigns.
• Provide technical guidance on journey feasibility and identify opportunities to improve automation.

Skills

CRM Experience

Lifecycle Journeys

Email Campaigns

Troubleshooting

Collaboration

Continuous Learning

Tools

Microsoft Dynamics 365 Marketing

Salesforce Marketing Cloud

Job description

Location: Toronto, ON (Hybrid, 1 day per week in office)

Language: Excellent written and verbal English communication skills are required.

Duration: 18-Month Contract

Background Check Requirement: Successful candidates must complete a criminal background check, credit check, education verification, employment verification, and provide two managerial references.

About the Opportunity

Are you passionate about building seamless customer experiences through marketing automation? Our client, a leading organization in the financial services sector, is looking for a hands-on Lifecycle Marketing Specialist to design, build, and optimize automated customer journeys that create meaningful engagement and long-term customer relationships.

Working alongside a collaborative team of lifecycle strategists, analysts, writers, and marketing technology specialists, you'll transform campaign strategies into automated journeys using enterprise CRM technology. This is an opportunity to work in a growing marketing technology environment where your technical expertise, curiosity, and problem-solving skills will have a direct impact on the customer experience.

What's In It for You

• Join a collaborative team that values knowledge sharing and continuous learning.

• Gain hands-on experience with enterprise CRM and marketing automation technology.

• Work in a hybrid environment that supports flexibility and work-life balance.

• Be part of a team that encourages innovation, curiosity, and continuous improvement.

• Opportunity to expand your technical marketing automation expertise within a leading financial services environment.

Your Responsibilities

• You'll build and launch automated customer journeys using Microsoft Dynamics 365 or a comparable CRM platform.

• You'll create emails, audience segments, triggers, workflow logic, and wait periods that support lifecycle marketing campaigns.

• You'll test, QA, troubleshoot, and optimize customer journeys to ensure they perform as intended.

• You'll collaborate closely with lifecycle strategists, analysts, content writers, and technical specialists to bring campaign strategies to life.

• You'll provide technical guidance on journey feasibility while identifying opportunities to improve automation and customer experience.

Skills and Qualifications

• 2+ years of hands-on CRM or lifecycle marketing experience building automated customer journeys.

• Experience with Microsoft Dynamics 365 Marketing or Salesforce Marketing Cloud.

• Proven experience creating customer journeys, audience segmentation, triggers, workflow logic, and automated email campaigns.

• Strong troubleshooting skills with the ability to work in evolving CRM environments.

• Excellent collaboration and communication skills with cross-functional stakeholders.

• A curious, self-motivated mindset with a passion for continuous learning and process improvement.

We appreciate the time and effort all applicants invest in their submissions. Please note that only candidates shortlisted for this role will be contacted directly. However, your profile will remain under consideration for future opportunities that align with your experience and career goals.All qualified applicants will receive fair consideration for employment. We welcome individuals of all backgrounds, experiences, and identities including those who identify as women, members of racialized groups, Indigenous Peoples, persons with disabilities, and 2SLGBTQIA+ communities. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions. Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI-assisted tools to help review applications.