Senior Integrated Marketing Lead (Retail Campaigns)

Emploive; Richmond Hill; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Associate discount

Learning & Development programs

And more..

Job summary

Staples is seeking a Senior Integrated Marketing Specialist to support the Integrated Marketing team in partnering with business units and channels to create and execute world class marketing plans. The role will ensure messaging consistency across media and translate business needs into campaigns and programs.

You will analyze results, propose improvements, and build reports to measure campaign effectiveness and ROI, while staying current with industry trends and driving process efficiency.

Qualifications

• Post-secondary education in Marketing or Communications is required.
• Strong collaboration and communication skills are essential.
• Analytical mindset with ability to report on campaign performance.
• Experience coordinating marketing campaigns in a cross-functional environment.
• Proficiency in Microsoft Office software is expected.

Responsibilities

• Create integrated marketing campaigns aligned with business objectives.
• Coordinate end-to-end process for campaign creation, implementation, communication and monitoring.
• Participate in team meetings and calendar planning to track dates and budgets.
• Translate business needs into marketing campaigns and programs.
• Work with cross-functional teams to deliver all elements of campaigns.
• Deliver results and take corrective actions to meet targets.
• Analyze past results and recommend ROI improvements.
• Support on projects and seek process improvements.
• Stay current with industry trends to enhance skills.

Skills

Collaboration

Written & verbal communication

Analytical skills

Marketing coordination

Microsoft Office proficiency

Education

Post-secondary education in Marketing or Communications

Tools

Microsoft Office

Job description

Staples is seeking a Senior Integrated Marketing Specialist to support the Integrated Marketing team in partnering with business units and channels to create and execute world class marketing plans. The role will ensure messaging consistency across media and translate business needs into campaigns and programs.

You will analyze results, propose improvements, and build reports to measure campaign effectiveness and ROI, while staying current with industry trends and driving process efficiency.