Senior Marketing Communications Lead: Campaign Strategy

Samsung Electronics America; Mississauga; Hybrid; CAD 120,000 - 165,000; Full time

Benefits offered by this job

Employee discount

Competitive Salary

Medical & Dental coverage

On-site gym

Cafeteria & Starbucks

Employee referrals

Virtual pet care

Well-being days

Job summary

Samsung Electronics America seeks a Senior Manager, Marketing Communications to drive the MX Marketing Team’s strategy across the CEJ, targeting customers and shaping media and communications strategy for the MX business unit. You will develop and lead planning for campaigns including product positioning and Integrated Marketing plans.

You will also mentor a high‑performing brand team, coordinate with agencies, and ensure timely delivery of campaigns and go‑to‑market programs.

Qualifications

• Bachelor’s degree or equivalent in marketing or related field.
• 10+ years of marketing management experience in Canada preferred.
• Experience leading a marketing team and working in a matrix environment.
• Strong understanding of brands sold through retail and online channels.
• Proficiency with Microsoft Office (Excel, Word, PowerPoint).

Responsibilities

• Develop and lead the planning of marketing campaigns & plans, setting clear campaign milestones, channel priorities, and go-to-market frameworks aligned with brand and business priorities and KPIs.
• Develop marketing strategies including media and performance marketing tactics – ATL (Digital, Social, TVC, Influencer, PR) and creative for both displays, POP and in-store collateral; drive alignment with agencies and manage briefs.
• Conduct brand health & competitive assessments and share insights with Product Marketing, Corporate Marketing, Channel Marketing and other teams.
• Standardize the campaign briefing process and establish a regular review cadence to ensure consistency across campaigns.
• Instill efficient management routines, including leadership updates, agency reviews, and cross-functional alignment.
• Lead, mentor, and build a high-performing team of brand managers and manage agencies.

Skills

Marketing management

Team leadership

Strategic planning

Retail & online marketing

Cross-functional collaboration

Education

Bachelor’s degree or equivalent in marketing or related field

Tools

Excel

Word

PowerPoint

Job description

Samsung Electronics America seeks a Senior Manager, Marketing Communications to drive the MX Marketing Team’s strategy across the CEJ, targeting customers and shaping media and communications strategy for the MX business unit. You will develop and lead planning for campaigns including product positioning and Integrated Marketing plans.

You will also mentor a high‑performing brand team, coordinate with agencies, and ensure timely delivery of campaigns and go‑to‑market programs.