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Job summary
A financial technology firm in Toronto is seeking a dedicated performance marketing specialist to manage and optimize paid acquisition across various channels, including Meta and Google Ads. Responsibilities include app growth strategy, budget management, and data analysis. With a focus on creative testing, this role offers the opportunity for significant ownership and is ideal for someone ready to step up. This position is fully onsite at downtown Toronto office, five days a week.
Qualifications
3-6 years managing paid performance in-house with direct budget ownership.
Hands-on experience with Meta and Google Ads for campaign management.
Strong data skills to perform analysis and spot anomalies.
Responsibilities
Manage day-to-day operations of Meta and Google Ads campaigns.
Implement app growth strategies and optimize app store listings.
Conduct creative testing experiments across multiple parameters.
Skills
Paid performance management
Campaign optimization
Data analysis
App growth experience
Creative testing
Tools
Google Ads
Meta Ads
AppsFlyer
Adjust
Apple Search Ads
Job description
A financial technology firm in Toronto is seeking a dedicated performance marketing specialist to manage and optimize paid acquisition across various channels, including Meta and Google Ads. Responsibilities include app growth strategy, budget management, and data analysis. With a focus on creative testing, this role offers the opportunity for significant ownership and is ideal for someone ready to step up. This position is fully onsite at downtown Toronto office, five days a week.