Senior Google Ads Strategist (Remote) – Own the Growth

Sweat Pants Agency LLC; Vancouver; Remote; CAD 70.000 - 120.000; Vollzeit

Zusammenfassung

Sweat Pants Agency LLC is hiring a fully remote Google Ads strategist to own a DTC account portfolio and act as the client’s direct contact. You will drive end-to-end performance, from audits and strategy to execution, with a strong emphasis on attribution and ROAS optimization.

You will manage brand and non-brand campaigns, maintain feed/tracking, and craft landing pages and scripts to scale revenue. US Eastern hours availability is required for client calls.

Qualifikationen

• Hands on Google Ads with meaningful spend on DTC/eCommerce accounts.
• Ability to own client relationships and present plans and results directly.
• Strong understanding of attribution, PMax, and ROAS optimization.

Aufgaben

• Own a portfolio of DTC accounts from strategy to execution.
• Directly communicate with clients; present results, plans, and rationale.
• Audit accounts before changes: structure, keywords, negatives, bidding, impression share, feed health, landing pages, audiences, tracking.
• Separate brand vs non-brand campaigns and report them distinctly.
• Analyze PMax performance and separate branded vs non-branded impact.
• Monitor and manage Google automation features (sitelinks, assets) to avoid wastage.
• Own feed management (Merchant Center, product titles, promotions).
• Own tracking (GA4, GTM, conversions, offline imports) and reconcile data.
• Diagnose bottlenecks across creative, offers, AOV, landing pages, checkout, tracking.
• Build required assets (landing pages, scripts, reporting) and leverage AI tools.

Kenntnisse

Google Ads

PPC

DTC

eCommerce

GA4

GTM

PMax

Shopping

Tools

GA4

GTM

Shopify

Jobbeschreibung

Sweat Pants Agency LLC is hiring a fully remote Google Ads strategist to own a DTC account portfolio and act as the client’s direct contact. You will drive end-to-end performance, from audits and strategy to execution, with a strong emphasis on attribution and ROAS optimization.

You will manage brand and non-brand campaigns, maintain feed/tracking, and craft landing pages and scripts to scale revenue. US Eastern hours availability is required for client calls.